There are still spaces available in the label writing class that starts 
July 5th:

***MS 235: Scripting the Exhibition*
Instructor: Karin Hostetter
Price: $475
Dates:July 5 to 29, 2011
Location: online at www.museumclasses.org
*
Description:*
So much to say and so little space in which to say it. That is the 
dilemma when scripting an exhibition. How do you say what needs to be 
said in the space available? How do you layer your message, so that 
different levels of information can be acquired by visitors depending on 
their interest and the time they spend in their exhibit. How small 
should you go in font size to get all the facts included? Discover the 
value of themes, tangibles, intangibles, and universals in writing 
exhibit text that visitors really want to read - and remember.

*Course Outline:*
1. Types of Labels and Panels
2. Determining the Audience
3. Determining and Writing the "Big Idea"
4. Tangibles, Intangibles and Universals in Writing
5. Information versus Take Home Message
6. Sub-themes
7. Writing to Different Levels of Attention and Knowledge
8. "Grabbing" the Audience
9. Formative Evaluation
10. Hints and Resources on Label Design
11. Final Scripted Labels Posted

Participants should come with an idea of an exhibit or panel to script. 
It can be an existing exhibit that needs to be re-written or an exhibit 
in the planning stages that needs a script.

*Logistics:*
Participants in Scripting the Exhibit work through sections on their 
own. Materials and resources include online literature, slide lectures 
and dialog between students and the instructor through online 
forums.Scripting the Exhibit runs four weeks. To reserve a spot in the 
course, please pay at http://www.collectioncare.org/tas/tas.html If you 
have trouble please contact Helen Alten at [log in to unmask]

*The Instructor:*
*Karin Hostetter* has over thirty years experience with natural history 
museums, cultural history museums (including first person 
interpretation), nature centers, and zoos. She is experienced in 
interpretive writing, program and curriculum development, and staff and 
volunteer training. As an interpretive writer, Ms. Hostetter has written 
text for exhibits, wayside exhibits, visitor brochures, and professional 
magazines. Her skill is in making technical information understandable 
and meaningful to visitors. Karin Hostetter is owner of Interpret This, 
a consulting company specializing in interpretive writing, program and 
curriculum development, and volunteer program management. When she is 
not consulting with other museums, she likes to volunteer and contract 
teach at them with a special love for preschool and family programs.


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