There's lots of talk of reaching out to new audiences these days -
especially young adults. I'm wondering what's being tried out there to
reach not just young adults, but any audience that might not think a
museum visit or program is something to spend their time or money on.
Does your institution take steps to go beyond "preaching to the choir" -
reaching the audiences that already appreciate the value of your
programs, events and exhibits? In my situation, that would be people
who "love old houses" or are "history fans."
What have you seen or heard of -either at your place or other
institutions - doing to reach outside the box, to reach audiences that
did not know they would benefit from interacting with the museum.
Did it work? Did it only work for the special program or outreach
activity - or did it result in new "converts?"
I'd also like to know whether it resulted in changes for your staff or
administration - did they see the value of the new audiences, or was
there resistance?
Cindy Boyer
Director of Museums and Education
The Landmark Society of Western New York
133 S. Fitzhugh St.
Rochester NY 14608
(585) 546-7029 ext. 12
[log in to unmask]
The Landmark Society: Revitalizing Yesterday, Protecting Today, and
Planning for Tomorrow
www.landmarksociety.org <http://www.landmarksociety.org/>
Confessions of a Preservationist: The Landmark Society blog
<http://landmarksocietywny.blogspot.com/>
Facebook <http://www.facebook.com/group.php?gid=12149056258> / MySpace
<http://www.myspace.com/landmarksociety>
From: Museum discussion list [mailto:[log in to unmask]] On
Behalf Of Max van Balgooy
Sent: Tuesday, June 30, 2009 4:01 PM
To: [log in to unmask]
Subject: [MUSEUM-L] NTHS Blog Highlights for June 2009
At James Madison's Montpelier <http://www.montpelier.org/> , a National
Trust Historic Site in Virginia, the Museum Educators wear short-sleeve
button-front khaki shirts with an embroidered logo above the pocket.
They also wear plastic name badges that are attached with a strong
magnet. It's a nifty solution for situations where the typical name
badges with pins can damage clothing, such as a silk blouse or a fine
cotton shirt. Learn more
<http://historicsites.wordpress.com/2009/06/19/dress-code-for-montpelier
s-educators/> .
We're all exploring how social media (e.g., blogs, Facebook, Flickr,
Twitter) can advance our mission and goals, so I've compiled the five
most relevant comments, observations, and recommendations for historic
sites from Blog Potomac (a national conclave in DC for leaders in the
field). Learn more
<http://historicsites.wordpress.com/2009/06/15/blog-potomac-offers-ideas
-for-historic-sites/> .
Thanks to funding from the Ford Foundation, the National Trust for
Historic Preservation will be offering Partnership-in-Scholarship Grants
to support collaborative projects between African American Historic
Places and college/university scholars. This year, four grants of
$15,000 each (no match required) will be awarded in fall 2009 to
projects that help sustain current or attract new audiences at historic
sites or enhance the interpretation of challenging topics at historic
sites. Learn more
<http://historicsites.wordpress.com/2009/04/27/partnership-in-scholarshi
p-grant-program-announced/> .
Beginning July 2009 the Frank Lloyd Wright Preservation Trust will
introduce an expanded selection of guest experiences for visitors to
Wright's Robie House
<http://www.preservationnation.org/travel-and-sites/sites/midwest-region
/robie-house.html> , a National Trust Historic Site. The new experiences
are open to the public and will encourage a more personal connection
with the site, allowing guests options to direct their interaction with
the Robie House, providing expanded access, and offering opportunities
for deeper engagement with Wright's icon of modern design. Learn more
<http://historicsites.wordpress.com/2009/05/28/redefining-robie-house/>
.
"A first-rate Lexington builder, Asa Wilgus, is believed to comprise
been the distinct architect who implemented Latrobe's intent, although
the Popes most certainly slenderize altered the consequence. (The other
two are The Decatur House in Washington D.C.)" What does this gibberish
mean if you're Decatur House? Learn more
<http://historicsites.wordpress.com/2009/05/07/do-blogs-post-gibberish-a
bout-your-site/> .
Love a mystery? Check out this cryptic fence
<http://historicsites.wordpress.com/2009/06/26/montpeliers-mystery-fence
/> at James Madison's Montpelier.
Max A. van Balgooy
Director of Interpretation and Education, Historic Sites Department |
Director, African American Historic Places Initiative
National Trust for Historic Preservation | 1785 Massachusetts Avenue,
NW, Washington, DC 20036
Phone (202) 588-6242 | [log in to unmask]
Have you visited one of our historic sites? You'll discover great
architecture, extraordinary collections, and unforgettable experiences.
Begin your explorations at PreservationNation.org.
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