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Date: | Fri, 9 Jan 2015 13:15:12 -0500 |
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Hi, Lissa -
I have not heard of "The Canvas." How might one access it?
Thanks!
Susan Deeks, Executive Director
Historical Society of Rockland County/
Jacob Blauvelt Farmhouse
20 Zukor Road
New City, NY 10925
On Fri, Jan 9, 2015 at 11:19 AM, Lissa Kramer <[log in to unmask]>
wrote:
> We've sold out all of our history hikes for the last year, with good
> audience diversity.
>
> We also usually spend about $20 in social media marketing per event and
> submit "interest articles" to our local paper highlighting something
> related to spur additional interest in the hike.
>
> I've found that doing a marketing analysis and then building programs
> targeted at specific audience segments is more successful than treating all
> adults as the same audience. "The Canvas" is a great tool for figuring
> this out and has really clear literaure for using it. It's easily
> accessible online.
>
> Lissa
>
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