Hi, Lissa -

I have not heard of "The Canvas." How might one access it?

Thanks!
Susan Deeks, Executive Director
Historical Society of Rockland County/
Jacob Blauvelt Farmhouse
20 Zukor Road
New City, NY  10925

On Fri, Jan 9, 2015 at 11:19 AM, Lissa Kramer <[log in to unmask]>
wrote:

> We've sold out all of our history hikes for the last year, with good
> audience diversity.
>
> We also usually spend about $20 in social media marketing per event and
> submit "interest articles" to our local paper highlighting something
> related to spur additional interest in the hike.
>
> I've found that doing a marketing analysis and then building programs
> targeted at specific audience segments is more successful than treating all
> adults as the same audience. "The  Canvas" is a great tool for figuring
> this out and has really clear literaure for using it. It's easily
> accessible online.
>
> Lissa
>

=========================================================
Important Subscriber Information:

The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes).

If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).