Hi, Lissa - I have not heard of "The Canvas." How might one access it? Thanks! Susan Deeks, Executive Director Historical Society of Rockland County/ Jacob Blauvelt Farmhouse 20 Zukor Road New City, NY 10925 On Fri, Jan 9, 2015 at 11:19 AM, Lissa Kramer <[log in to unmask]> wrote: > We've sold out all of our history hikes for the last year, with good > audience diversity. > > We also usually spend about $20 in social media marketing per event and > submit "interest articles" to our local paper highlighting something > related to spur additional interest in the hike. > > I've found that doing a marketing analysis and then building programs > targeted at specific audience segments is more successful than treating all > adults as the same audience. "The Canvas" is a great tool for figuring > this out and has really clear literaure for using it. It's easily > accessible online. > > Lissa > ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).