In terms of corporate sponsorships that has sparked concerns/controversy
this *Museum News* article may  be of use:

http://www.aam-us.org/pubs/mn/MN_JA06_ethics-merritt.cfm

Hope that helps and best of luck!

Best,

Valerie Albanese
*Independent Museum Professional*

www.valeriealbanese.wordpress.com
http://www.linkedin.com/in/valeriealbanese

On Thu, Mar 12, 2009 at 10:40 AM, Scher Thomae, Dawn <[log in to unmask]> wrote:

>
>
>
>
> *From:* Museum discussion list [mailto:[log in to unmask]] *On
> Behalf Of *Devin Boyle
> *Sent:* Thursday, March 12, 2009 9:21 AM
> *To:* [log in to unmask]
> *Subject:* I'm desperate! Could you please answer a few questions about
> corporate sponsorship?
>
>
>
> Hello,
> Please help! I am a graduate student in the Museum Studies department at
> the University of the Arts in Philadelphia, PA. I am currently working on my
> thesis, *A Tool to Develop Better Understanding of Corporate Sponsorship
> Practices.* I am trying to conduct a few interviews via email to compile a
> list of opinions from museum professionals, board members, museum visitors,
> and corporations on the topic of corporate sponsorship.
>
> If possible, I would appreciate your responses to a few questions. Also,
> please feel free to pass this on if you are too busy or know of anyone else
> that would be willing to participate. I need to compile information from the
> following list of people, a least 5 responses from each group:
>
>  board members of a museum
>  board members of a corporation
>  museum directors
>  development officers
>  marketing/pr reps in museums
>  marketing/pr reps in a corporation
>  curators
>  museum visitors
>
>
> My questions are as follows:
> What is your definition of corporate sponsorship?
>
> A corporation or for-profit business that provides funds for a program,
> project or other endeavor.
>
>
> What is your opinion on corporate sponsorship in museums?
> I think that it has merit.
>
>
>
> In your opinion, what are the benefits?
> For the corporation or business, it’s an opportunity for them to give back
> to the community and to have their name associated with a museum in a
> positive way.
>
>
>
> What are the drawbacks?
>
> Can get difficult if there is no contract between either organization and
> the demands of the sponsor are “unreasonable”.
>
>
>
>
> How do you view the sponsoring corporation?
>
> How do you view the museum accepting sponsorship?
> It can be a win-win situation for both if clear boundaries are determined
> and expectations met.
>
>
>
> Do you think the benefits outweigh the drawbacks? or the other way around?
> For the most part, there are more benefits.
>
>
>
> Can you provide an example of a positive corporate sponsor/museum
> relationship that you have experienced?
> Miller Brewing Company sponsoring our Celebrations of Cultures programs
> annually.
>
> Northwestern Mutual Insurance Company has been a strong travelling
> exhibition supporter for several years.
>
>
>
> Can you provide an example of a negative corporate sponsor/museum
> relationship that you have experienced?
> Not me personally but the infamous “Barbie” exhibition comes to mind.
>
>
>
>
> I would appreciate any help you could give me. I am interested to hear
> everyone's opinion on the subject. Let me know if you have any questions.
> Also, if you are too busy don't feel obligated to answer any of the
> questions or to ask anyone else.
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