In terms of corporate sponsorships that has sparked concerns/controversy this *Museum News* article may be of use: http://www.aam-us.org/pubs/mn/MN_JA06_ethics-merritt.cfm Hope that helps and best of luck! Best, Valerie Albanese *Independent Museum Professional* www.valeriealbanese.wordpress.com http://www.linkedin.com/in/valeriealbanese On Thu, Mar 12, 2009 at 10:40 AM, Scher Thomae, Dawn <[log in to unmask]> wrote: > > > > > *From:* Museum discussion list [mailto:[log in to unmask]] *On > Behalf Of *Devin Boyle > *Sent:* Thursday, March 12, 2009 9:21 AM > *To:* [log in to unmask] > *Subject:* I'm desperate! Could you please answer a few questions about > corporate sponsorship? > > > > Hello, > Please help! I am a graduate student in the Museum Studies department at > the University of the Arts in Philadelphia, PA. I am currently working on my > thesis, *A Tool to Develop Better Understanding of Corporate Sponsorship > Practices.* I am trying to conduct a few interviews via email to compile a > list of opinions from museum professionals, board members, museum visitors, > and corporations on the topic of corporate sponsorship. > > If possible, I would appreciate your responses to a few questions. Also, > please feel free to pass this on if you are too busy or know of anyone else > that would be willing to participate. I need to compile information from the > following list of people, a least 5 responses from each group: > > board members of a museum > board members of a corporation > museum directors > development officers > marketing/pr reps in museums > marketing/pr reps in a corporation > curators > museum visitors > > > My questions are as follows: > What is your definition of corporate sponsorship? > > A corporation or for-profit business that provides funds for a program, > project or other endeavor. > > > What is your opinion on corporate sponsorship in museums? > I think that it has merit. > > > > In your opinion, what are the benefits? > For the corporation or business, it’s an opportunity for them to give back > to the community and to have their name associated with a museum in a > positive way. > > > > What are the drawbacks? > > Can get difficult if there is no contract between either organization and > the demands of the sponsor are “unreasonable”. > > > > > How do you view the sponsoring corporation? > > How do you view the museum accepting sponsorship? > It can be a win-win situation for both if clear boundaries are determined > and expectations met. > > > > Do you think the benefits outweigh the drawbacks? or the other way around? > For the most part, there are more benefits. > > > > Can you provide an example of a positive corporate sponsor/museum > relationship that you have experienced? > Miller Brewing Company sponsoring our Celebrations of Cultures programs > annually. > > Northwestern Mutual Insurance Company has been a strong travelling > exhibition supporter for several years. > > > > Can you provide an example of a negative corporate sponsor/museum > relationship that you have experienced? > Not me personally but the infamous “Barbie” exhibition comes to mind. > > > > > I would appreciate any help you could give me. I am interested to hear > everyone's opinion on the subject. Let me know if you have any questions. > Also, if you are too busy don't feel obligated to answer any of the > questions or to ask anyone else. > ========================================================= Important > Subscriber Information: > > The Museum-L FAQ file is located at > http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed > information about the listserv commands by sending a one line e-mail message > to [log in to unmask] . The body of the message should read > "help" (without the quotes). > > If you decide to leave Museum-L, please send a one line e-mail message to > [log in to unmask] . The body of the message should read > "Signoff Museum-L" (without the quotes). > ========================================================= Important > Subscriber Information: > > The Museum-L FAQ file is located at > http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed > information about the listserv commands by sending a one line e-mail message > to [log in to unmask] . The body of the message should read > "help" (without the quotes). > > If you decide to leave Museum-L, please send a one line e-mail message to > [log in to unmask] . The body of the message should read > "Signoff Museum-L" (without the quotes). > ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).