Membership drives rely on almost every aspect of your organization:
- Board of Directors and their relationships in the community
- Staff and their relationships with visitors, volunteers, and donors
- Year-round programming
- Year-round marketing
- Year-round audiences
- Collection of name and address information from all visitors, volunteers,
and donors
- Management of your mailing database
Membership drives also rely on the details of the campaign:
- Membership donation amount structure
- Membership benefits
- Membership incentives
- Multiple membership appeals (we do at least two mailings during our drive)
- Publicity for your membership drive (press releases, PSAs, group
presentations, etc.)
- Educating potential members about the importance and need for membership
- Educating potential members about programs, facilities, and accomplishments
- A special event acknowledging and honoring your members
- Letters acknowledging your receipt of membership contributions
- Publicity for the accomplishments of your membership drive
There are numerous web sites with membership drive examples along various
models:
- The Ohio Historical Society:
_http://www.ohiohistory.org/resource/oahsm/notebook/novdec1992.html_
(http://www.ohiohistory.org/resource/oahsm/notebook/novdec1992.html)
- A Simple Membership Building Program and Membership Building 101 on the
Toastmasters International web site at:
_http://www.toastmasters.org/artisan/detail.asp?CategoryID=1&SubCategoryID=2&A
rticleID=12&Page=1_
(http://www.toastmasters.org/artisan/detail.asp?CategoryID=1&SubCategoryID=2&ArticleID=12&Page=1)
- Rome Area Council for the Arts:
_http://www.romearts.org/racamembership/howtojoin.html_ (http://www.romearts.org/racamembership/howtojoin.html)
- Janice Mason Art Museum: _http://www.jmam.org/membership.htm_
(http://www.jmam.org/membership.htm)
- Ukulele Hall of Fame Museum: _http://www.ukulele.org/join.html_
(http://www.ukulele.org/join.html)
There are tons of examples like these on the web -- just look around!
Allen Bell
Executive Director
Rome Area Council for the Arts
Rome, Georgia
_www.romearts.org_ (http://www.romearts.org)
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