Membership drives rely on almost every aspect of your organization:
- Board of Directors and their relationships in the community
- Staff and their relationships with visitors, volunteers, and  donors
- Year-round programming
- Year-round marketing
- Year-round audiences
- Collection of name and address information from all visitors, volunteers,  
and donors
- Management of your mailing database
 
Membership drives also rely on the details of the campaign:
- Membership donation amount structure
- Membership benefits
- Membership incentives
- Multiple membership appeals (we do at least two mailings during our  drive)
- Publicity for your membership drive (press releases, PSAs, group  
presentations, etc.)
- Educating potential members about the importance and need for  membership
- Educating potential members about programs, facilities, and  accomplishments
- A special event acknowledging and honoring your members
- Letters acknowledging your receipt of membership contributions
- Publicity for the accomplishments of your membership  drive
 
There are numerous web sites with membership drive examples along various  
models:
 
- The Ohio Historical Society: 
_http://www.ohiohistory.org/resource/oahsm/notebook/novdec1992.html_ 
(http://www.ohiohistory.org/resource/oahsm/notebook/novdec1992.html) 
 
- A Simple Membership Building Program and Membership Building 101 on the  
Toastmasters International web site at:
_http://www.toastmasters.org/artisan/detail.asp?CategoryID=1&SubCategoryID=2&A
rticleID=12&Page=1_ 
(http://www.toastmasters.org/artisan/detail.asp?CategoryID=1&SubCategoryID=2&ArticleID=12&Page=1) 
 
- Rome Area Council for the Arts: 
_http://www.romearts.org/racamembership/howtojoin.html_ (http://www.romearts.org/racamembership/howtojoin.html) 
 
- Janice Mason Art Museum: _http://www.jmam.org/membership.htm_ 
(http://www.jmam.org/membership.htm) 
 
- Ukulele Hall of Fame Museum: _http://www.ukulele.org/join.html_ 
(http://www.ukulele.org/join.html) 
 
There are tons of examples like these on the web -- just look around!
 
Allen Bell
Executive Director
Rome Area Council for the Arts
Rome, Georgia
_www.romearts.org_ (http://www.romearts.org) 
 
 

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