Membership drives rely on almost every aspect of your organization: - Board of Directors and their relationships in the community - Staff and their relationships with visitors, volunteers, and donors - Year-round programming - Year-round marketing - Year-round audiences - Collection of name and address information from all visitors, volunteers, and donors - Management of your mailing database Membership drives also rely on the details of the campaign: - Membership donation amount structure - Membership benefits - Membership incentives - Multiple membership appeals (we do at least two mailings during our drive) - Publicity for your membership drive (press releases, PSAs, group presentations, etc.) - Educating potential members about the importance and need for membership - Educating potential members about programs, facilities, and accomplishments - A special event acknowledging and honoring your members - Letters acknowledging your receipt of membership contributions - Publicity for the accomplishments of your membership drive There are numerous web sites with membership drive examples along various models: - The Ohio Historical Society: _http://www.ohiohistory.org/resource/oahsm/notebook/novdec1992.html_ (http://www.ohiohistory.org/resource/oahsm/notebook/novdec1992.html) - A Simple Membership Building Program and Membership Building 101 on the Toastmasters International web site at: _http://www.toastmasters.org/artisan/detail.asp?CategoryID=1&SubCategoryID=2&A rticleID=12&Page=1_ (http://www.toastmasters.org/artisan/detail.asp?CategoryID=1&SubCategoryID=2&ArticleID=12&Page=1) - Rome Area Council for the Arts: _http://www.romearts.org/racamembership/howtojoin.html_ (http://www.romearts.org/racamembership/howtojoin.html) - Janice Mason Art Museum: _http://www.jmam.org/membership.htm_ (http://www.jmam.org/membership.htm) - Ukulele Hall of Fame Museum: _http://www.ukulele.org/join.html_ (http://www.ukulele.org/join.html) There are tons of examples like these on the web -- just look around! Allen Bell Executive Director Rome Area Council for the Arts Rome, Georgia _www.romearts.org_ (http://www.romearts.org) ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).