Hi All!

I agree with Andrew.  Writing a vision statement is not as
simple as jotting a few words plucked from various sources.
A vision statement is not just a marketing principle . . .
it is a principle.  Just as an organization is developed
from the ground up, so too should their vision statement.

A great on-line resource, kind of a "how-to," is:
  Alliance for Nonprofit Management
  http://www.allianceonline.org/
Once at this web site, search for "vision statement" and
choose the first search result - the article entitled
"What's in a vision statement?"  The fifth search result,
"What's in a mission statement?" is also great.

If you are searching for samples of vision statements, try:
http://www.csuchico.edu/mgmt/strategy/module1/.  But, as
good writers say, don't copy -- be original!  But, as with
all things, the originality must have a truthful foundation
(i.e., what your organization actually does).

I Hope this is of help or interest!

Sincerely,

Jay Heuman
Visitor & Volunteer Services Coordinator
Joslyn Art Museum
2200 Dodge Street, Omaha, NE, 68102
342-3300 (telephone)   342-2376 (fax)   www.joslyn.org

"You can’t lock up art in a vault and keep it frozen for
posterity. Then the artist is betrayed, history is
betrayed."
(Walter Persegati)



-----Original Message-----
Hiya all
I am a new to this museum management stuff however I am not
new to the use of vision statements. Rather than use a
vision statement by someone else your vision statement
should be an emody your own museusms culture ethics and
values. This idea of the vision being a marketing tool is
secondary the primary purpose is to sum up the internal
feelings of all the staff members in their attitude towards
the museum.  The external view people should have of the
vision is as has been said an holistic overview.   I n short
the vision is arrived at the end rather than the start of
the planning of your strategic intentions.  I apologise if
this appears to be a way teach people to suck eggs, however
the tone of posts to this question appear to be along the
lines of where can I get a vision statement.  In a nutshell
you get from your people.
Enjoy the rest of the week
Kind Regards
Andrew Cardow

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