Hi All!
 
I agree with Andrew.  Writing a vision statement is not as simple as jotting a few words plucked from various sources.  A vision statement is not just a marketing principle . . . it is a principle.  Just as an organization is developed from the ground up, so too should their vision statement.
 
A great on-line resource, kind of a "how-to," is:
Alliance for Nonprofit Management
http://www.allianceonline.org/
Once at this web site, search for "vision statement" and choose the first search result - the article entitled "What's in a vision statement?"  The fifth search result, "What's in a mission statement?" is also great.
 
If you are searching for samples of vision statements, try: http://www.csuchico.edu/mgmt/strategy/module1/.  But, as good writers say, don't copy -- be original!  But, as with all things, the originality must have a truthful foundation (i.e., what your organization actually does).
 
I Hope this is of help or interest!
 
Sincerely,
 
Jay Heuman
Visitor & Volunteer Services Coordinator
Joslyn Art Museum
2200 Dodge Street, Omaha, NE, 68102
342-3300 (telephone)   342-2376 (fax)   www.joslyn.org
 
"You can’t lock up art in a vault and keep it frozen for posterity. Then the artist is betrayed, history is betrayed."
(Walter Persegati)
 
 
 
-----Original Message-----
Hiya all
I am a new to this museum management stuff however I am not new to the use of vision statements. Rather than use a vision statement by someone else your vision statement should be an emody your own museusms culture ethics and values. This idea of the vision being a marketing tool is secondary the primary purpose is to sum up the internal feelings of all the staff members in their attitude towards the museum.  The external view people should have of the vision is as has been said an holistic overview.   I n short the vision is arrived at the end rather than the start of the planning of your strategic intentions.  I apologise if this appears to be a way teach people to suck eggs, however the tone of posts to this question appear to be along the lines of where can I get a vision statement.  In a nutshell you get from your people.
Enjoy the rest of the week
Kind Regards
Andrew Cardow
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