Cultural Resource Management Program -- University of Victoria
TOWARD SELF-SUFFICIENCY: MUSEUM REVENUE DEVELOPMENT
February 23 - 28 with Graeme Page
An entrepreneurial approach to revenue generation is the key to
greater financial stability for many museums and other cultural
heritage organizations. This intensive course explores changing
funding realities, expectations, and opportunities, and develops your
ability to:
> balance mandate, mission, and funding
> identify appropriate revenue sources, including admission fees,
gift shops, mail order sales, food services, facility rentals,
professional and consulting services, and image and product
licensing
> project and manage revenue income
> anticipate management and human resource implications
> consider ethical and legal issues
> develop marketing strategies and address public relations
concerns
This course involves a preparatory assignment. A day-to-day outline
is available upon request.
Instructor: Graeme Page is Associate Director, Communications and
Development for The Banff Centre for Management, and acts as Program
Director for arts management and not-for-profit management programs.
He has also served as a consultant to over one hundred not-for-profit
organizations across Canada since founding his firm, Graeme Page
Associates, in 1983, and has conducted retreats, workshops, and
seminars on the topics of board development, organizational
effectiveness, marketing and fundraising. Mr. Page is a graduate of
the University of Toronto in Commerce and Finance. He is also a
professional musician with extensive performing experience.
Dates: February 23-28
Please register by: January 26
Fee: $589 (credit or non-credit, Canadian funds)
Travel: Victoria is easily accessible by air or ferry from both
Vancouver and Seattle
Accommodation: Program staff are pleased to provide you with
on-campus and off-campus alternatives
For more information on this course and others offered in 1998,
please contact:
Joy Davis, Program Director
Cultural Resource Management
Division of Continuing Studies
University of Victoria
PO Box 3030 Victoria, BC V8W 3N6 CANADA
Telephone (250) 721-8462 Fax: (250) 721-8774
E-mail: [log in to unmask]
Website: http://www.uvcs.uvic.ca/crmp
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