Cultural Resource Management Program -- University of Victoria TOWARD SELF-SUFFICIENCY: MUSEUM REVENUE DEVELOPMENT February 23 - 28 with Graeme Page An entrepreneurial approach to revenue generation is the key to greater financial stability for many museums and other cultural heritage organizations. This intensive course explores changing funding realities, expectations, and opportunities, and develops your ability to: > balance mandate, mission, and funding > identify appropriate revenue sources, including admission fees, gift shops, mail order sales, food services, facility rentals, professional and consulting services, and image and product licensing > project and manage revenue income > anticipate management and human resource implications > consider ethical and legal issues > develop marketing strategies and address public relations concerns This course involves a preparatory assignment. A day-to-day outline is available upon request. Instructor: Graeme Page is Associate Director, Communications and Development for The Banff Centre for Management, and acts as Program Director for arts management and not-for-profit management programs. He has also served as a consultant to over one hundred not-for-profit organizations across Canada since founding his firm, Graeme Page Associates, in 1983, and has conducted retreats, workshops, and seminars on the topics of board development, organizational effectiveness, marketing and fundraising. Mr. Page is a graduate of the University of Toronto in Commerce and Finance. He is also a professional musician with extensive performing experience. Dates: February 23-28 Please register by: January 26 Fee: $589 (credit or non-credit, Canadian funds) Travel: Victoria is easily accessible by air or ferry from both Vancouver and Seattle Accommodation: Program staff are pleased to provide you with on-campus and off-campus alternatives For more information on this course and others offered in 1998, please contact: Joy Davis, Program Director Cultural Resource Management Division of Continuing Studies University of Victoria PO Box 3030 Victoria, BC V8W 3N6 CANADA Telephone (250) 721-8462 Fax: (250) 721-8774 E-mail: [log in to unmask] Website: http://www.uvcs.uvic.ca/crmp