all you have to do to test it is say "$2 if you mention twitter at Joes
Museum and Autobody until sept 30th." and tweet that
Then make sure the ticket people are told to right down every one that gets
the discount.

Then try a PSA on a local popular PBS radio station.   or even just the most
popular radio station in your area.   if you are a non profit and they do a
blurb for you with the same deal.  Mention wkrp and get $2 off.   See what
those results are.   They should be willing to say that for free at the end
of a news cast.   (it may even count as one of their required PSA's)

Then Now this one is just super crazy.   You have a website already I am
sure.   put a coupon on the website.   Call the local school district  and
ask them to have the teachers inform the students that there is a coupon for
$2 off on the website.


Randy S. Little
http://reel.rslittle.com
http://imdb.com/name/nm2325729/
http://www.linkedin.com/in/rslittle



On Tue, Aug 25, 2009 at 2:08 PM, Heather Marie Wells <
[log in to unmask]> wrote:

>  We’ve had a hard time figuring out if we are getting people in the door
> because of our Twitter feed.  I will say we’ve been podcasting for a few
> years now and we are just now getting word of month reports that guests are
> making comments to our front desk that they finally came to the museum
> because they have been an avid listener to the podcasts (we get these
> comments about once a month).
>
>
>
> We hear a lot of people telling us that it’s easier for them to “hear”
> about events and get reminded about events using Twitter, but I think these
> are people who would normally being trying to keep up with us any way.  We
> are following our local newspaper’s entertainment editor and she is
> following us back.  It’s great because every time we tweet announcements,
> event reminders, or little reports from events she retweets them.  We find
> that she usually does this within ten minutes of us having posted
> something.  She has many more followers than we do right now and this is
> stuff that the newspaper normally wouldn’t publish because there isn’t
> enough room, so we feel like we are getting more coverage from our local
> paper now
>
>
>
> HM.
>
>
>
> Heather Marie Wells
> Collections Assistant/Podcast Producer
> Shiloh Museum of Ozark History
> Springdale, AR 72764
> Phone: (479) 750-8165
>
> Website: http://www.springdalear.gov/shiloh/
> Twitter: http://twitter.com/ShilohMuseum
> Podcast blog: http://www.shilohcast.blogspot.com/
> iTunes U: http://deimos3.apple.com/WebObjects/Core.woa/Browse/shiloh.org
>   ------------------------------
>
> *From:* Keni Sturgeon [mailto:[log in to unmask]]
> *Sent:* Tuesday, August 25, 2009 2:01 PM
>
> *To:* [log in to unmask]
> *Subject:* Re: [MUSEUM-L] The Importance of Understanding/Using Social
> Media to Promote Your Institution
>
>
>
> My museum has recently gotten into promoting via social media -Twitter,
> Facebook, advertising for volunteers, camps and programs on craigslist,
> etc., I know we've had some success with craigslist for finding volunteers
> for very short-term projectsand here's my question for the list: Are there
> studies out there that have accessed how successful using these social media
> methods for promotion of museums actually are? That is, does all this
> translate into real people, coming out in real time, to real
> programs/openings, as real visitors, 'cause let's face it, if your museum is
> a private non-profit, getting people in the door, and not just virtually, is
> vital.
>
> Keni Sturgeon
> Curator
> Mission Mill Museum
>
> --- On *Tue, 8/25/09, Anne W. Ackerson <[log in to unmask]>* wrote:
>
>
> From: Anne W. Ackerson <[log in to unmask]>
> Subject: [MUSEUM-L] The Importance of Understanding/Using Social Media to
> Promote Your Institution
> To: [log in to unmask]
> Date: Tuesday, August 25, 2009, 5:11 AM
>
> Beth Kanter and her blog, *Beth's Blog: How Nonprofits Can Use Social
> Media*, http://beth.typepad.com/beths_blog/  is a *wealth* of information
> with tons of practical applications, step-by-step instructions, and links to
> many resources.  Beth has a huge and well-deserved following.  She's using
> her Facebook page as a focus group (brilliant!), and she's an award-winning
> example of cause marketing and fundraising using social media.
>
>
>
> Definitely check her out.
>
>
>
> Anne
>
>
> --
> Read my Blog:  http://leadingbydesign.blogspot.com/
> Visit my Website:  www.awackerson.com/
>
> Anne W. Ackerson
> Principal
> Creative Leadership & Management Solutions
> 1914 Burdett Avenue
> Troy, New York  12180
> T:  518-271-2455
> E:  [log in to unmask] <[log in to unmask]" target="_blank">http:[log in to unmask]>
>
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