We’ve had a hard time figuring out if we are getting people in the door because of our Twitter feed. I will say we’ve been podcasting for a few years now and we are just now getting word of month reports that guests are making comments to our front desk that they finally came to the museum because they have been an avid listener to the podcasts (we get these comments about once a month).
We hear a lot of people telling us that it’s easier for them to “hear” about events and get reminded about events using Twitter, but I think these are people who would normally being trying to keep up with us any way. We are following our local newspaper’s entertainment editor and she is following us back. It’s great because every time we tweet announcements, event reminders, or little reports from events she retweets them. We find that she usually does this within ten minutes of us having posted something. She has many more followers than we do right now and this is stuff that the newspaper normally wouldn’t publish because there isn’t enough room, so we feel like we are getting more coverage from our local paper now
HM.
Heather Marie Wells
Collections Assistant/Podcast Producer
Shiloh Museum of Ozark History
Springdale, AR 72764
Phone: (479) 750-8165
Website: http://www.springdalear.gov/shiloh/
Twitter: http://twitter.com/ShilohMuseum
Podcast blog: http://www.shilohcast.blogspot.com/
iTunes U: http://deimos3.apple.com/WebObjects/Core.woa/Browse/shiloh.org
From: Keni Sturgeon [mailto:[log in to unmask]]
Subject: Re: [MUSEUM-L] The Importance of Understanding/Using Social Media to Promote Your Institution
Sent: Tuesday, August 25, 2009 2:01 PM
My museum has recently gotten into promoting via social media -Twitter, Facebook, advertising for volunteers, camps and programs on craigslist, etc., I know we've had some success with craigslist for finding volunteers for very short-term projectsand here's my question for the list: Are there studies out there that have accessed how successful using these social media methods for promotion of museums actually are? That is, does all this translate into real people, coming out in real time, to real programs/openings, as real visitors, 'cause let's face it, if your museum is a private non-profit, getting people in the door, and not just virtually, is vital.
Keni Sturgeon
Curator
Mission Mill Museum
--- On Tue, 8/25/09, Anne W. Ackerson <[log in to unmask]> wrote:
From: Anne W. Ackerson <[log in to unmask]>
Subject: [MUSEUM-L] The Importance of Understanding/Using Social Media to Promote Your Institution
To: [log in to unmask]
Date: Tuesday, August 25, 2009, 5:11 AMBeth Kanter and her blog, Beth's Blog: How Nonprofits Can Use Social Media, http://beth.typepad.com/beths_blog/ is a wealth of information with tons of practical applications, step-by-step instructions, and links to many resources. Beth has a huge and well-deserved following. She's using her Facebook page as a focus group (brilliant!), and she's an award-winning example of cause marketing and fundraising using social media.
Definitely check her out.
Anne
--
Read my Blog: http://leadingbydesign.blogspot.com/
Visit my Website: www.awackerson.com/
Anne W. Ackerson
Principal
Creative Leadership & Management Solutions
1914 Burdett Avenue
Troy, New York 12180
T: 518-271-2455
E: [log in to unmask]" target="_blank">[log in to unmask]
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