<<A question that many of us in the museum profession have been asked is:
"Can this proposed museum pay for itself, and, if not, what percentage of
its annual operating budget can be generated through earned income?"

I have heard the figure of one-third (could generate approximately $33,000
in earned income of every $100,000 operating) from several institutions
but
always in a general, unattributed sense.  Do any of our distinguished
colleagues have information on this topic? >>

My goal has been to have $100,000 out of 100,000 come from earned income.
Run the museum like a for profit business.  Tourism is the number 1
industry in the world now, so the market is out there.

Rick