<<A question that many of us in the museum profession have been asked is: "Can this proposed museum pay for itself, and, if not, what percentage of its annual operating budget can be generated through earned income?" I have heard the figure of one-third (could generate approximately $33,000 in earned income of every $100,000 operating) from several institutions but always in a general, unattributed sense. Do any of our distinguished colleagues have information on this topic? >> My goal has been to have $100,000 out of 100,000 come from earned income. Run the museum like a for profit business. Tourism is the number 1 industry in the world now, so the market is out there. Rick