It is not measureable, can be expensive if you are not careful, and not that effective for a museum. A facebook page can be useful, but I would avoid FB advertising.

Sent from my iPhone

On Dec 27, 2010, at 12:20 PM, Natalie Clair Stetson <[log in to unmask]> wrote:

> Hi everyone!
> 
> I work at a medium sized museum with a small advertising budget.  We are planning a lot of great programs and events for 2011, and I am hoping the community will show up to partake in them.  I have read that advertising on Facebook is useful, but I just wanted to ask you all what you think.  Do any of you have experience with Facebook advertising?  Is it worth the money?  Did you see an increase in community awareness?  
> 
> I would greatly appreciate any ideas and information you can provide.  Thanks!  And happy holidays! 
> 
> Natalie Clair Stetson
> Graduate Program in Museum Studies, Syracuse University
> 
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