I don't know about statistics but at our museum (30k annually visitors/open 7 days a week/6 fulltime employees/4partime) we have a small "gift shop" which consists of one tall bookshelf and a case. The person who sells admissions handles gift shop items sales. The Director of Education handles the sourcing and purchase of sale items.



Our unwritten "policy" is that we never spend more than we make in the fiscal year, which averages about $1,000 (we see about 30k annually visitors, are open 7 days a week and have 6 fulltime employees). We also don't price things higher than what is needed to cover our costs of wholesale purchase, shipping and administration.  This means we don't usually make a profit but our stock sells because it's more affordable.



Jessica B. Phillips

Fraunces Tavern Museum



From: Museum discussion list [mailto:[log in to unmask]] On Behalf Of Liz Taylor

Sent: Friday, April 06, 2018 1:24 PM

To: [log in to unmask]

Subject: Re: [MUSEUM-L] Museum Gift SHop Income



Thanks for replying Maren! We are a very small Museum - only 4 full-time staff - and MSA isn't within our budget. Up until now our gift shop has always been run by a volunteer, but it has recently come under my direction. I'm just needing some basic numbers to justify expenses to our Treasurer!



Liz Taylor

Creative Director

ameliamuseum.org<http://ameliamuseum.org>



On Fri, Apr 6, 2018 at 1:06 PM, Anna Bassford-Woods <[log in to unmask]<mailto:[log in to unmask]>> wrote:

I would also like to hear answers on this.



On Fri, Apr 6, 2018, 12:05 PM Liz Taylor <[log in to unmask]<mailto:[log in to unmask]>> wrote:

Hi all - super quick question! Does anyone know the statistics on what percentage of income a museum gift shop should be generating? I can't seem to track down any numbers on this.



Thank you!



--

Liz Taylor

Creative Director

ameliamuseum.org<http://ameliamuseum.org>



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