The registration deadlines are fast approaching for 6-day, on-campus courses
offered this spring and summer at the University of Victoria's Cultural
Resource Management Program.  Space is still available in courses on
"Cultural Tourism" with Brian White, "The Inclusive Museum" with Rex Ellis
and "Museums at the Crossroads" with Stephen Weil.  Descriptions of the
courses appear below.  Please contact Kelly Wilhelm, Program Coordinator, at
[log in to unmask] or phone (250) 721-6119, for more information or to
register.

CULTURAL TOURISM

As increasing numbers of travelers seek unique and distinctive heritage and
cultural experiences, both cultural communities and the tourism industry are
recognizing the  significant mutual benefits of planned and partnered
approaches to cultural tourism development. In this six-day immersion course
you will work with participants from both sectors as you develop your
ability to:

*       relate the concept of modern tourism to culture, landscape and
places
*       recognize international and local trends, issues and policy
directions
*       identify cultural and heritage resources that have both local and
widespread appeal for tourism development
*       balance issues of cultural and historic integrity, authenticity, and
preservation with issues of marketing and public access
*        build community support
*        build partnerships among tourism and cultural agencies
*        develop "products" and approaches to marketing and promotions
*        initiatives and strategies
*       recognize unique First Nations issues in development, marketing and
partnership


"One of the strengths was the informal approach taken by the instructor
while still maintaining a respectful & professional atmosphere.  Another
strength was that so many very knowledgeable people were participating."

"It has brought together many people from different perspectives.  It has
enhanced my professional and personal knowledge."

"The instructor's teaching style allowed for open dialogue and the case
analyses offered opportunity for diverse points of view and topics."

"It was great!"

Instructor: Brian White, Convener for the Tourism Management Degree Program
at Capilano College and consultant in tourism planning and development
Dates: May 3 - 8
Fee: $589 (Canadian funds, credit or non-credit)


THE INCLUSIVE MUSEUM: Building Partnerships, Celebrating Differences

Museums play a unique role in bringing together diverse peoples to explore
cultural heritage and to build understanding and relationships.

This workshop discusses the many benefits of policies and practices that
promote and accommodate cultural diversity in the museum context, and it
explores ways in which museum governance, staffing, programming and
partnerships can be structured to ensure that museums are reflective of and
responsive to diverse communities. You will develop your understanding of:
*       the nature, role, and changing expectations of communities
*       issues of perspective, ownership, representation, and expertise
*       strategies to accommodate cultural diversity within museum mission,
structure and programs
*       new approaches to governance and power sharing
*       the meaning and management of effective partnerships
*       approaches to achieving diversity among staff, trustees and
volunteers
*       principles and strategies for co-curating
*       ways of balancing divergent values, perspectives and interests
*       intercultural communication
*       methods for managing controversy/resolving conflict
This course involves a preparatory assignment.

Instructor: Dr. Rex Ellis is Chair of the Division of Cultural History of
the
National Museum of American History in Washington, DC
Dates: May 17 - 22
Fee: $589  (Canadian funds, credit or non-credit)

MUSEUMS AT THE CROSSROADS

Many old ideas are bankrupt as  museums redefine their relationships with
communities, funders, donors, academia and one another. This intensive
workshop probes the roots of this situation and challenges you to reexamine
the fundamental purposes of museums as a basis for refining institutional
goals, structures and future directions. Stephen E. Weil draws on his
extensive distinguished background as a museum executive, writer, teacher,
thinker and consultant to facilitate your exploration of:
   *    improving peoples' lives as the core purpose of museums
   *    the fundamental role of community in defining the museum's 'bottom
line'
   *    the impacts of shifting support
   *    lessons from business and other not -for - profit organizations
   *    issues of governance
   *    leadership and management
   *    measuring impacts
   *    defining success
   *    ethics and professionalism
You should bring a minimum of five years experience in museums to this
workshop, along with a willingness to rethink some basic beliefs about their
roles and relationships.

Instructor: Stephen E. Weil, Senior Scholar Emeritus, Center for Museum
Studies, Smithsonian Institution
Dates: June 7  - 12
Fee: $589 (Canadian funds, credit or non-credit)



Kelly Wilhelm, Program Coordinator
Cultural Resource Management Program
Division of Continuing Studies
University of Victoria
P.O. Box 3030 STN CSC
Victoria, BC  Canada V8W 3N6

Phone: (250) 721-6119
Fax: (250) 721-8774
Email: [log in to unmask]

Visit our Web Site!  http://www.uvcs.uvic.ca/crmp/