Hi everyone!  Our museum had a board strategic planning retreat this past
weekend.  Among the issues we looked at was that of our name:  the North
Star Museum of Boy Scouting and Girl Scouting is an unwieldy moniker, for
sure.  But aside from the issue of whether the words ³North Star² appeal to
the region we intend for it to‹not just Minnesota, but the 5-state upper
Midwest‹the board was concerned that perhaps the word ³museum² in our name
was a hindrance, rather than a help.

I just listened.  My feeling is that we are, indeed, a museum, and that it
is an honorable word, one with a long history and easy-to-understand
connotations.

My question for you is this:  do any of you know of any recent research into
the term ³museum² (as opposed to ³history center², or any other type of
euphemism for museum) with the general public, designed to elicit what image
comes to mind when people hear the word?  I¹d like something to pass along
to my board.

Thanks.

Claudia

-- 
Claudia J. Nicholson
Executive Director
North Star Museum of Boy Scouting and Girl Scouting
2640 E. Seventh Avenue
North St. Paul, MN  55109
651-748-2880
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Visit us on the web at www.NorthStarMuseum.org!


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