On the question of defining the aspects of public relations and marketing,
here is an example I use for my students:
If the circus is coming to town and you paint a sign saying "Circus Coming
to the Fairground Saturday," that's advertising. If you put the sign on the
back of an elephant and walk it into town, that's promotion. If the elephant
walks through the mayor's flower bed, that's publicity. And if you get the
mayor to laugh about it, that's public relations. If the town's citizens go
the circus, you show them the many entertainment booths, explain how much
fun they'll have spending money at the booths, answer their questions and
ultimately, they spend a lot at the circus, that's sales. - Unknown
-----Original Message-----
From: Amy [mailto:[log in to unmask]]
Sent: Wednesday, February 12, 2003 12:37 PM
To: [log in to unmask]
Subject: Re: Question on Publicity for Cultural institutions
Christi:
Marketing or public relations? Two very different
activities. Public relations hard costs should be
minor: your time dealing with the media, office
supplies, and stamps for the press releases you mail
out.
Marketing entails designing/printing direct mail
pieces (publications)and conducting events targeted to
a certain audience that is not the media. But you
very well may receive publicity for these events.
I conduct all marketing, publication, event, and
publicity activities at our museum. My annual budget
is 2.5% of the overall budget, not including my
salary.
Regards,
Amy Kleinert
Marketing Manager
South Bend Regional Museum of Art
South Bend, IN
--- Merri Pemberton <[log in to unmask]> wrote:
>
> Hi all,
>
> How much do museums and other cultural places spend
> on outside publicity? E.g., events/nightlife,
> general arts and culture, and museum publications.
>
>
> Sincerely,
>
> Christi Pemberton
> ----- Original Message -----
> From: Maria Sanchez
> Sent: Tuesday, February 11, 2003 3:25 PM
> To: [log in to unmask]
> Subject: Microfilm Copying
>
> Hi
> I am the director of an extensive archival
> collection that is currently 99.9% unprocessed. A
> researcher is interested in paying to have a
> collection of newspapers microfilmed and the
> historical society would keep a copy and he would
> keep a copy.
>
> Is this a good policy? Anyone with experince like
> this? The papers are deteriorating. Thanks in
> advance for any response.
>
> Maria Sanchez
> cfisteel.org
>
>
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