On the question of defining the aspects of public relations and marketing, here is an example I use for my students: If the circus is coming to town and you paint a sign saying "Circus Coming to the Fairground Saturday," that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed, that's publicity. And if you get the mayor to laugh about it, that's public relations. If the town's citizens go the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales. - Unknown -----Original Message----- From: Amy [mailto:[log in to unmask]] Sent: Wednesday, February 12, 2003 12:37 PM To: [log in to unmask] Subject: Re: Question on Publicity for Cultural institutions Christi: Marketing or public relations? Two very different activities. Public relations hard costs should be minor: your time dealing with the media, office supplies, and stamps for the press releases you mail out. Marketing entails designing/printing direct mail pieces (publications)and conducting events targeted to a certain audience that is not the media. But you very well may receive publicity for these events. I conduct all marketing, publication, event, and publicity activities at our museum. My annual budget is 2.5% of the overall budget, not including my salary. Regards, Amy Kleinert Marketing Manager South Bend Regional Museum of Art South Bend, IN --- Merri Pemberton <[log in to unmask]> wrote: > > Hi all, > > How much do museums and other cultural places spend > on outside publicity? E.g., events/nightlife, > general arts and culture, and museum publications. > > > Sincerely, > > Christi Pemberton > ----- Original Message ----- > From: Maria Sanchez > Sent: Tuesday, February 11, 2003 3:25 PM > To: [log in to unmask] > Subject: Microfilm Copying > > Hi > I am the director of an extensive archival > collection that is currently 99.9% unprocessed. A > researcher is interested in paying to have a > collection of newspapers microfilmed and the > historical society would keep a copy and he would > keep a copy. > > Is this a good policy? Anyone with experince like > this? The papers are deteriorating. Thanks in > advance for any response. > > Maria Sanchez > cfisteel.org > > ========================================================= > Important Subscriber Information: > > The Museum-L FAQ file is located at > http://www.finalchapter.com/museum-l-faq/ . You may > obtain detailed information about the listserv > commands by sending a one line e-mail message to > [log in to unmask] . The body of the > message should read "help" (without the quotes). > > If you decide to leave Museum-L, please send a one > line e-mail message to [log in to unmask] > . The body of the message should read "Signoff > Museum-L" (without the quotes). > > ========================================================= > Important Subscriber Information: > > The Museum-L FAQ file is located at > http://www.finalchapter.com/museum-l-faq/ . You may > obtain detailed information about the listserv > commands by sending a one line e-mail message to > [log in to unmask] . The body of the > message should read "help" (without the quotes). > > If you decide to leave Museum-L, please send a one > line e-mail message to [log in to unmask] > . The body of the message should read "Signoff > Museum-L" (without the quotes). > __________________________________________________ Do you Yahoo!? Yahoo! Shopping - Send Flowers for Valentine's Day http://shopping.yahoo.com ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes). ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).