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| Date: | Fri, 3 Feb 2006 14:55:21 -0600 |
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Signature imagesJulie,
We've done it both ways. A single compelling object that represents the essence of the exhibition and is not too complicated can be ideal for marketing efforts.
Other times, the focus is on the exhibit logo with 2-3 artifacts used in various promo pieces - but not necessarily all together. Off hand I'm recalling an especially fun example when we did several variations on the same billboard design, but with different intriguing artifacts. I'd be happy to share specific examples with you if you like.
Carmen M. Langel
Director of Development
National Czech & Slovak Museum & Library
30 - 16th Ave. SW
Cedar Rapids, IA 52404
USA
phone: 319 362-8500
fax: 319 363-2209
e-mail: [log in to unmask]
----- Original Message -----
From: Julie Carpenter
To: [log in to unmask]
Sent: Friday, February 03, 2006 2:38 PM
Subject: [MUSEUM-L] Signature images
Hello,
I'm looking into other museum's use of a single signature image for promotion of an exhibition - one image that would be used in advertising, invitations to preview nights, member magazine cover, etc.
Is using one image to reinforce branding the norm? Or is there a case to be made for using multiple images in a single campaign?
Your experience/thoughts would be appreciated!
Thanks!
Julie
Julie Carpenter
Marketing Associate
The Phillips Collection
1600 21st Street, NW
Washington, DC 20009-1090
www.phillipscollection.org
[log in to unmask]
202-387-2151 extension 235
Degas, Sickert and Toulouse-Lautrec: London and Paris, 1870-1910 on view February 18 through May 14, 2006.
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