http://www.globalmuseum.org

GLOBAL MUSEUM offers its readers an informative guide for Museum and
Nonprofit market planning.  Available in the FORUM section and with easily
downloadable ACROBAT (.pdf) files.
__________________________________________________________________________

WHAT'S MY PLAN?  - by Sharron Dickman

Dr Sharron Dickman is GM of Pathfinder Marketing and author of "The
Marketing Mix: Promoting Museums, Galleries and Exhibitions", which was
published by the Museums Association of Australia.

WHAT'S MY PLAN, is an excellent introduction to museum marketing.  GLOBAL
MUSEUM reproduces it in the FORUM section, with the author's permission.
Everything you wanted to know about putting together your Museum Marketing
Plan but were too afraid to ask!

FOREWORD
INTRODUCTION
ABOUT THE AUTHOR
SECTION 1 REVIEWING THE BASICS - THE WHO? WHAT? WHEN? AND WHY? OF MARKETING
The Who?  Arts Marketing in Australia
The What?  Reviewing the Principles of Marketing
The When?  Planning When to Plan
The Why?
SECTION 2 SETTING THE SCENE - UNDERSTANDING YOUR ENVIRONMENT
Understanding the World Around You
Understanding the Buyers
Understanding Your Own Situation
Setting your Sights and Direction
SECTION 3  CHOOSING YOUR GOALS - INFORMATION FOR DECISION-MAKING
Filling in Your Information Gaps
Understanding the Marketing Mix
Promotions
Assessing Your Resources and Developing Your Ideas
SECTION 4 MAKING IT HAPPEN - IMPLEMENTING YOUR PLANS
Putting it in Writing
Your Action Plan
Measuring Success
AFTERWORD
RECOMMENDED READING
RECOMMENDED INTERNET SITES

Another GLOBAL MUSEUM service -  the FREE webzine read in more than 75
countries each week
http://www.globalmuseum.org
____________________________________________________________________________
____

Interested in Marketing your Museum, or Public Relations?    Join the
International Council of Museum's (ICOM MPR) at their annual meeting in
Chiba (Tokyo)Japan this September.
Visit the ICOM MPR pages at this address:  http://www.anbg.gov.au/icom-mpr/
____________________________________________________________________________
___

Like This Internet Resource? Click to Recommend-It (r)
http://www.recommend-it.com/l.z.e?s=745541

=========================================================
Important Subscriber Information:

The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes).

If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).