http://www.globalmuseum.org GLOBAL MUSEUM offers its readers an informative guide for Museum and Nonprofit market planning. Available in the FORUM section and with easily downloadable ACROBAT (.pdf) files. __________________________________________________________________________ WHAT'S MY PLAN? - by Sharron Dickman Dr Sharron Dickman is GM of Pathfinder Marketing and author of "The Marketing Mix: Promoting Museums, Galleries and Exhibitions", which was published by the Museums Association of Australia. WHAT'S MY PLAN, is an excellent introduction to museum marketing. GLOBAL MUSEUM reproduces it in the FORUM section, with the author's permission. Everything you wanted to know about putting together your Museum Marketing Plan but were too afraid to ask! FOREWORD INTRODUCTION ABOUT THE AUTHOR SECTION 1 REVIEWING THE BASICS - THE WHO? WHAT? WHEN? AND WHY? OF MARKETING The Who? Arts Marketing in Australia The What? Reviewing the Principles of Marketing The When? Planning When to Plan The Why? SECTION 2 SETTING THE SCENE - UNDERSTANDING YOUR ENVIRONMENT Understanding the World Around You Understanding the Buyers Understanding Your Own Situation Setting your Sights and Direction SECTION 3 CHOOSING YOUR GOALS - INFORMATION FOR DECISION-MAKING Filling in Your Information Gaps Understanding the Marketing Mix Promotions Assessing Your Resources and Developing Your Ideas SECTION 4 MAKING IT HAPPEN - IMPLEMENTING YOUR PLANS Putting it in Writing Your Action Plan Measuring Success AFTERWORD RECOMMENDED READING RECOMMENDED INTERNET SITES Another GLOBAL MUSEUM service - the FREE webzine read in more than 75 countries each week http://www.globalmuseum.org ____________________________________________________________________________ ____ Interested in Marketing your Museum, or Public Relations? Join the International Council of Museum's (ICOM MPR) at their annual meeting in Chiba (Tokyo)Japan this September. Visit the ICOM MPR pages at this address: http://www.anbg.gov.au/icom-mpr/ ____________________________________________________________________________ ___ Like This Internet Resource? Click to Recommend-It (r) http://www.recommend-it.com/l.z.e?s=745541 ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).