Cultural Resource Management Program, University of Victoria

We are very pleased to be offering the following course for musuem,
cultural heritage, and tourism professionals developing and working
with cultural tourism initiatives. The course will run from May 4-9
in Victoria, British Columbia.

"Cultural Tourism: Planning and Partnership"

As increasing numbers of travellers seek unique and distinctive
heritage and cultural experiences, both cultural communities and the
tourism industry are recognizing the significant mutual benefits of
planned and partnered approaches to cultural tourism development. In
this six-day immersion course you will work with participants from
both sectors as you develop your ability to:

*  relate the concept of modern tourism to culture, landscape and
    places
*  recognize international and local trends, issues, and
    policy directions
*  identify cultural and heritage resources that have both local
    and widespread appeal for tourism development
*  balance issues of cultural and historic integrity, authenticity
    and preservation with issues of marketing and public access
*  build community support
*  build partnerships among tourism and cultural agencies
*  develop "products" and approaches to marketing and promotions
*  plan, manage, and evaluate cultural tourism initiatives and
    strategies
*  recognize unique First Nations issues in development, marketing,
    and partnership

Instructor: Brian White draws on his extensive teaching, consulting,
and research experience in tourism issues. He is convenor of
senior-level courses for the Tourism Program at Capilano College in
Vancouver, British Columbia, and consults internationally on a range
of tourism initiatives and issues.

Dates: May 4 - 9, 1998
Please register by: April 7

Fee: $589 (Canadian funds, credit or non-credit options)

Travel: Victoria is easily accessible by air or ferry from both
Vancouver and Seattle
Accommodation: Program staff are pleased to provide you with
information on on-campus and off-campus alternatives

Comments from past course participants:

"This course was very interesting as it combined theory and practice
in a very balanced way. I enjoyed every minute of it."

"Very cutting-edge material and hands-on application. It was great
having an action-oriented environment - a great change from the
traditional classroom atmosphere."

"Excellent instructor.  Well-planned and executed  . . . it was
useful for me in the present and will  . . . have greater resonance
as time goes by."

"The strengths of this course included its practicality, its
relevance to the current economy, future; the need for strategic
planning."

"Very, very good -- met all my expectations."

For more information on this course and others offered in 1998, please
contact:

Joy Davis, Program Director
Brenda Weatherston, Program Coordinator
Cultural Resource Management
Division of Continuing Studies
University of Victoria
PO Box 3030  Victoria, BC V8W 3N6 CANADA
Telephone (250) 721-8462  Fax: (250) 721-8774
E-mail: [log in to unmask]
Website: http://www.uvcs.uvic.ca/crmp