Cultural Resource Management Program, University of Victoria We are very pleased to be offering the following course for musuem, cultural heritage, and tourism professionals developing and working with cultural tourism initiatives. The course will run from May 4-9 in Victoria, British Columbia. "Cultural Tourism: Planning and Partnership" As increasing numbers of travellers seek unique and distinctive heritage and cultural experiences, both cultural communities and the tourism industry are recognizing the significant mutual benefits of planned and partnered approaches to cultural tourism development. In this six-day immersion course you will work with participants from both sectors as you develop your ability to: * relate the concept of modern tourism to culture, landscape and places * recognize international and local trends, issues, and policy directions * identify cultural and heritage resources that have both local and widespread appeal for tourism development * balance issues of cultural and historic integrity, authenticity and preservation with issues of marketing and public access * build community support * build partnerships among tourism and cultural agencies * develop "products" and approaches to marketing and promotions * plan, manage, and evaluate cultural tourism initiatives and strategies * recognize unique First Nations issues in development, marketing, and partnership Instructor: Brian White draws on his extensive teaching, consulting, and research experience in tourism issues. He is convenor of senior-level courses for the Tourism Program at Capilano College in Vancouver, British Columbia, and consults internationally on a range of tourism initiatives and issues. Dates: May 4 - 9, 1998 Please register by: April 7 Fee: $589 (Canadian funds, credit or non-credit options) Travel: Victoria is easily accessible by air or ferry from both Vancouver and Seattle Accommodation: Program staff are pleased to provide you with information on on-campus and off-campus alternatives Comments from past course participants: "This course was very interesting as it combined theory and practice in a very balanced way. I enjoyed every minute of it." "Very cutting-edge material and hands-on application. It was great having an action-oriented environment - a great change from the traditional classroom atmosphere." "Excellent instructor. Well-planned and executed . . . it was useful for me in the present and will . . . have greater resonance as time goes by." "The strengths of this course included its practicality, its relevance to the current economy, future; the need for strategic planning." "Very, very good -- met all my expectations." For more information on this course and others offered in 1998, please contact: Joy Davis, Program Director Brenda Weatherston, Program Coordinator Cultural Resource Management Division of Continuing Studies University of Victoria PO Box 3030 Victoria, BC V8W 3N6 CANADA Telephone (250) 721-8462 Fax: (250) 721-8774 E-mail: [log in to unmask] Website: http://www.uvcs.uvic.ca/crmp