On Tue, 1 Jul 1997 08:40:10 EDT, Barbara Batson <[log in to unmask]>
wrote:


>Well, there were marketing studies done, as there have been for
>the various cultural institutions in the Richmond area.  Maybe
>there's something fundamentally wrong with the questions asked
>in focus groups?  But, how can a museum staff, even
>understanding that admission represents a

Did they really use focus groups for this!? Yeah, there is something
fundamentally wrong. The publication "Marketing Myths That Are Killing
Business" touches on this, for anyone interested.

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Doug Hoy              Evaluation           National Museum of
[log in to unmask]              &              Science & Technology
(613)998-6863v         Research       P.O.Box 9724, Station T
(613)990-3654f                          Ottawa K1G 5A3 CANADA
**Opinions expressed are not necessarily shared by the NMSTC**
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