We've sold out all of our history hikes for the last year, with good
audience diversity.

We also usually spend about $20 in social media marketing per event and
submit "interest articles" to our local paper highlighting something
related to spur additional interest in the hike.

I've found that doing a marketing analysis and then building programs
targeted at specific audience segments is more successful than treating all
adults as the same audience. "The  Canvas" is a great tool for figuring
this out and has really clear literaure for using it. It's easily
accessible online.

Lissa

On Friday, January 9, 2015, Mary Helen Dellinger <
[log in to unmask]> wrote:

>  The Manassas Museum has started a quarterly program called “Coffee with
> the Curator.”  For this event the Curator pulls objects from storage that
> have never been on public view before for an up-close-and-personal
> presentation to program attendees.  After a light breakfast (separate from
> the objects of course) the Curator gives a brief presentation on the
> objects and then invites everyone to come forward for a closer look.
> Participants get to wear white gloves (this seems to be the best part for
> some of them!) and carefully handle the objects, see how they work, look at
> the small details of each, etc.  The result is usually a very spirited
> discussion about one or two of the pieces used in the program.  Everyone
> seems to enjoy it and we’ve had some very positive feedback.  We limit the
> seating to 20 so everyone can really participate.  We usually get about 15
> signed up – which we consider a success since the program is held in the
> middle of the week in the morning.  Not your usual time for an adult
> program.  It also allows us to use the collection in a non-traditional way
> and get pieces out of storage and before the public that might otherwise
> just sit on the shelves.  I think the draw here is a non-traditional use of
> the collection that allows that visitor to touch – something that is a
> no-no in the galleries.
>
>
>
> Mary Helen Dellinger, Curator
>
> Manassas Museum, Virginia
>
>
>
> *From:* Museum discussion list [mailto:[log in to unmask]
> <javascript:_e(%7B%7D,'cvml',[log in to unmask]);>] *On
> Behalf Of *Sarah Coles
> *Sent:* Friday, January 09, 2015 10:15 AM
> *To:* [log in to unmask]
> <javascript:_e(%7B%7D,'cvml',[log in to unmask]);>
> *Subject:* [MUSEUM-L] Adult Programs
>
>
>
> Hello all,
>
>
>
> I am the education director at a combination science and history museum
> and we are looking to increase our adult programming at the museum.  We
> currently offer a few adult programs, including a science on tap event
> which is starting to do well.  In the past we have had lecture series, but
> have found that attendance has severely dropped for these events in the
> past two years.  So, with that in mind I am trying to re-invigorate our
> adult audience, and perhaps bring some new programs into play.  Has anyone
> had great success with any of your adult programs?  If so, what were they,
> and what do you think drew the audience in?
>
>
>
> Thank you for your input,
>
>
>
> Sarah Coles
>
> Education Director
>
> Corpus Christi Museum of Science and History
>
> www.ccmuseum.com
>
> [log in to unmask] <javascript:_e(%7B%7D,'cvml',[log in to unmask]);>
>
> Main: 361-826-4667
>
> Office: 361-826-4661
>
> Like us on Facebook <https://www.facebook.com/ccmuseum?fref=ts>
>
>
>  ------------------------------
>
> To unsubscribe from the MUSEUM-L list, click the following link:
> http://home.ease.lsoft.com/scripts/wa-HOME.exe?SUBED1=MUSEUM-L&A=1
>
> ------------------------------
>
> To unsubscribe from the MUSEUM-L list, click the following link:
> http://home.ease.lsoft.com/scripts/wa-HOME.exe?SUBED1=MUSEUM-L&A=1
>


-- 

-L.

=========================================================
Important Subscriber Information:

The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes).

If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).