InterpWORLD Express News Release

       From the International Society for the Advancement
                   of Interpretive Communications.
                                   6 June 1998

       New Interpretive Training Video soon to be available.



     We recently put together a new Interpretive Training Video, for Dr.
Walter Jamieson, Director, Centre for Environmental Design, Reserch & Outreach
and Vice Chair, World Tourism Education and Research Center, University
of Calgary.  The training video was produced by the University for the
"General Principles of Heritage Resource Management Interpretation" course,
and is approximately 6 hours long.
The two tape cassette set also includes a copy of the course
text book "Interpretive Master Planning", and associated
handout materials and articles.

     The course video instructor was John Veverka, and is an
"executive summary/overivew" from his two and three day
long "Introduction to Interpretation " courses.

     The video content includes sections on:

* The Psychology of the Audience.  How your visitors learn
   and remember in a recreational learning environment.
   This includes "viewer participation" experiences
   and of course, some "magicical" moments.

* Marketing concepts and interpretation - the "product of
   the product" and interpretation as marketing and advertising.

* Overview of Tilden's Interpretive Principles with
   many examples.  Do you Provoke? Relate? and Reveal?

* Transforming "information" into "Interpretation".

* The model of interpretation and an overview of the basics
   for interpretive planning:

     - Visitor/market analysis and understanding WHO your
        audiences are.

     - Developing real objectives (Learning, Behavioral and
        Emotional).

     - The terrible two questions for interpretive program
        development 1) Why would a visitor want
        to know this information?  2) How do you want them
        to USE the information or story you are interpreting
        (What is your "product")?

     - Developing and using interpretive themes (themes are
        complete sentences).

     - Media selection and media mix.  Determing the cost per
        contact and cost effectiveness for various interpretive
        media options.

     - So What?  A look at evaluation.

     - Implementation - from idea to reality.

     The video would be a good resource for university insturctors, and for
training seasonal interpreters, museum and zoo docents, and other interpretive
training courses and
seminars.  It is also a good review for experienced interpretive staff and is
appropriate for interpretive
communicators/educators in any resource setting (historic, natural, urban,
museums, botanical gardens, etc.).

To help us get a feel for the potential demand for this new
interpretive video and our initial production needs, we would appreciate
hearing from you as to your potential interest in the training video, which
will be available in about a month.  The total package cost would be about
$99.00 US per/set.  All profits from the sale of the video would be returned
to the University of Calgary to help produce other interpretive training
videos.

If you would be interested in having us send you a video
order form once the video sets were available, please
E-Mail us at: [log in to unmask]  or contact us at the
address provided below.

Thanks,

ISAIC
PO Box 189
Laingsburg, MI 48848