InterpWORLD Express News Release From the International Society for the Advancement of Interpretive Communications. 6 June 1998 New Interpretive Training Video soon to be available. We recently put together a new Interpretive Training Video, for Dr. Walter Jamieson, Director, Centre for Environmental Design, Reserch & Outreach and Vice Chair, World Tourism Education and Research Center, University of Calgary. The training video was produced by the University for the "General Principles of Heritage Resource Management Interpretation" course, and is approximately 6 hours long. The two tape cassette set also includes a copy of the course text book "Interpretive Master Planning", and associated handout materials and articles. The course video instructor was John Veverka, and is an "executive summary/overivew" from his two and three day long "Introduction to Interpretation " courses. The video content includes sections on: * The Psychology of the Audience. How your visitors learn and remember in a recreational learning environment. This includes "viewer participation" experiences and of course, some "magicical" moments. * Marketing concepts and interpretation - the "product of the product" and interpretation as marketing and advertising. * Overview of Tilden's Interpretive Principles with many examples. Do you Provoke? Relate? and Reveal? * Transforming "information" into "Interpretation". * The model of interpretation and an overview of the basics for interpretive planning: - Visitor/market analysis and understanding WHO your audiences are. - Developing real objectives (Learning, Behavioral and Emotional). - The terrible two questions for interpretive program development 1) Why would a visitor want to know this information? 2) How do you want them to USE the information or story you are interpreting (What is your "product")? - Developing and using interpretive themes (themes are complete sentences). - Media selection and media mix. Determing the cost per contact and cost effectiveness for various interpretive media options. - So What? A look at evaluation. - Implementation - from idea to reality. The video would be a good resource for university insturctors, and for training seasonal interpreters, museum and zoo docents, and other interpretive training courses and seminars. It is also a good review for experienced interpretive staff and is appropriate for interpretive communicators/educators in any resource setting (historic, natural, urban, museums, botanical gardens, etc.). To help us get a feel for the potential demand for this new interpretive video and our initial production needs, we would appreciate hearing from you as to your potential interest in the training video, which will be available in about a month. The total package cost would be about $99.00 US per/set. All profits from the sale of the video would be returned to the University of Calgary to help produce other interpretive training videos. If you would be interested in having us send you a video order form once the video sets were available, please E-Mail us at: [log in to unmask] or contact us at the address provided below. Thanks, ISAIC PO Box 189 Laingsburg, MI 48848