I would bring them a couple options, or maybe just one to reject, adopt, or
alter. If you bring them in on the ground floor, you wind up going in all
directions because you are working with the personal preferences of a large
group.

We did this a few years ago and the board insisted on being involved. A
couple board members wound up spinning off their own mini-committee and
bringing in designs they had created themselves, instead of working with the
designer. They were also insistent that the logo match the color of our
building, which involved my gathering paint samples, etc (heaven help us
when the building fades). And so on. In short, it was a mess - although the
final product seems to please us all.

Also, graphics people don't really like working with committees. If you want
to involve them from the beginning, have them brainstorm about what they
want to see in a logo, what they think the org. represents, etc. and then
take those ideas to the designer. Deciding how they want to appear to the
community and what the organization represents is a logical board function.
Determining what aesthetically represents those values or vision is often
not a logical board function.

Good luck!
Erica
Erica S. Maniez
Museum Director, Issaquah Historical Society
425/392-3500
[log in to unmask]
www.issaquahhistory.org

  -----Original Message-----
  From: Museum discussion list [mailto:[log in to unmask]]On
Behalf Of George Garner
  Sent: Tuesday, April 29, 2003 11:52 AM
  To: [log in to unmask]
  Subject: Board involvement in deciding new logo/brand identity


  Dear all,

  We are in the process of developing a new logo/brand identity for our
museum. I've never been a part of this process before, and I was curious
about how much involvement a Board of Directors should have. Do we need a
formal vote to adopt it? Should they be left out of the process until we
have some specific choices, or brought in on the ground level.

  Any and all advice is welcomed and appreciated.

  Thanks,
  George Garner

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