Lynne Belluscio, who is the director of the LeRoy Historical Society in
LeRoy, NY, successfully partnered with other attractions in LeRoy to rent a
billboard along the New York Thruway to promote her museum (also known as
the "Jello Museum") and the other attractions. It was an immediate success
and increased her visitation on a consistent basis.

Something like this might work for you, too (even though I know that, in
Vermont, billboards are few and far between!).

Hope this helps.

Martha Katz-Hyman
Independent Curator

On Tue, Aug 9, 2011 at 3:19 PM, Deana Mallory <[log in to unmask]
> wrote:

> Hello all,
>
> Have any of you successfully navigated having your town by-passed?  We've
> lost a lot of our tourist traffic to a north-south by-pass that enables
> travelers to miss our town as they travel.  Soon the east-west portion will
> be complete, and we stand to lose more.  If any of your have been in a
> similar situation, I would appreciate the opportunity to talk with you about
> how your institution has handled it.
>
> Thanks,
> Deana
>
> --
> Deana R. Mallory
> Director of Public Programs
> Bennington Museum
> 75 Main Street
> Bennington, VT 05201
> 802-447-1571
> www.benningtonmuseum.org
>
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