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---Boylan P  wrote:
>
> Mariah,
>
> Very interesting further contribution.
>
> As I said in mine of several days ago, the word "blockbuster" seems to
> have been first applied to museum exhibitions as an insult - because
> the "blockbuster" had so many negative associations of this kind.
>
> I remember that during the first ever London blockbuster - the British
> Museum's King Tut exhib. in the 1970s - a travel operator friend
> capitalised  on the negative publicity by advertising his package
holidays
> and charter flights to Egypt under the slogan "Go to see King
Tutankamen
> in Cairo with us - it's quicker than going to the British Museum!".
>
> Presumably on the old marketing principle that any publicity is good
> publicity museums eventually appropriated the intended insult and
began to
> boast about it.
>
> Patrick Boylan
>

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