TAKE ME OFF THE MAILING LIST!!!!!!!!!!! [log in to unmask] ---Boylan P wrote: > > Mariah, > > Very interesting further contribution. > > As I said in mine of several days ago, the word "blockbuster" seems to > have been first applied to museum exhibitions as an insult - because > the "blockbuster" had so many negative associations of this kind. > > I remember that during the first ever London blockbuster - the British > Museum's King Tut exhib. in the 1970s - a travel operator friend > capitalised on the negative publicity by advertising his package holidays > and charter flights to Egypt under the slogan "Go to see King Tutankamen > in Cairo with us - it's quicker than going to the British Museum!". > > Presumably on the old marketing principle that any publicity is good > publicity museums eventually appropriated the intended insult and began to > boast about it. > > Patrick Boylan > _________________________________________________________ DO YOU YAHOO!? Get your free @yahoo.com address at http://mail.yahoo.com