This major new 400-page Handbook distils the exceptional experience of one
of the world's leading retail consultants, Andrew Andoniadis, who has
advised on over 300 separate museum store projects. Designed either to be
read from cover to cover, or to act a reference on specific issues, this
comprehensive new publication spans both the art and the science of museum
retailing.
The art includes topics such as product selection, merchandising, display,
customer service, layout and design. The science includes the numbers and
key ratios needed for effective record-keeping, pricing and inventory/stock
management.
Our Preview Edition is available immediately - saving you over 20%! For all
the information about the book and to place an order, please visit:
www.museumsetc.com/?p=3204
Among the key topics covered in the book's highly practical, advice-packed
60 chapters are:
Recognize and Deal with the Ten Big Retail Sins
Use Proven Ratios to Plan your Future Sales
Test How Low and How High Your Pricing Can Go
Earn the Right To Maximise Your Margins
Control Your Costs, Especially Your Inventory
Let the Customer Drive Your Store Expansion
Tracking Critical Data in Critical Times
Retail Selling is a Tactile Experience
Valuing and Managing Volunteers
How to Sell What Your Visitors Want to Buy
Throughout, the emphasis is on achieving better real-world results and on
simple, effective implementation.
Because of its importance, were releasing this book in our Preview Edition
format, which provides early access to the books content before its
published. Order now and you:
1. receive a complimentary copy of the final paperback edition on
publication on 15 August;
2. access today - immediately - the entire text online in its final draft -
read, download or print out this digital edition;
3. save over 20% on the published price.
By the way, we offer all our readers an unconditional guarantee: if, once
received, you decide for any reason this book's not for you, simply return
it to us for a full refund!
Graeme Farnell
MuseumsEtc
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