Another resource you might consider is presence research, a branch of
social science which looks into how we relate to/interact with media.
Perhaps you might find some useful information and ideas by visiting
the website of the International Society for Presence Research
(http://www.temple.edu/ispr/).

Best regards,
Jeanne

Jeanne Grossetti
Chair, Creative Arts Committee
West Shore Unitarian Universalist Church
Rocky River, Ohio

On 5/17/06, Micah Zender <[log in to unmask]> wrote:
> This is a very good list that Jay provided.
>
> Being a provider of interactives for Museums, the following are questions
>  we ask before begining a
> project:
> - Who is this for ( target audience / age range )
> - How is this to be used ( as a conversation tool, social interaction too
> l, tour guide, a game? )
> - What area of the museum is going is this going to impact the most ( edu
> cation, curation,
> membership?! )
> - What is the definition of success ( vague, but a question that should b
> e answered )
> - What are you going to do to refine / maintain this ( consumer understan
> ding, community
> building )
>
> Those might help to validate the list provided by Jay. (below)
>
> The following are design research categories that we apply to interactive
> :
> - Ethnographic Segmentation
> : age
> : gender
> : race
> : economic
> : literacy
>
> - Cognitive Interpretation
> : intellectual
> : emotional
>
> - Causal Factors
> : attraction to
> : direct impact from
>
> - Objectives
> : educational
> : cultural
> : informational
>
> Our goal with interactive development is to take things from information,
>  to knowledge.
> Using the knowledge provided we leave it to the users to find wisdom from
>  that knowledge.
>
> The following formula helps us to create, and to plan interactive project
> s.
> Data -> Information -> Knowledge -> Wisdom
> To Clerify...
> Data - the stove is 350 degrees
> Information - the stove is hot
> Knowledge - the stove will burn me if I touch it
> Wisdom - don't touch the stove!
>
> I hope this helps. We try and catagorize the types of works that we do, b
> ut often are forced to do
> so by client type (living history museum, science museum, art museum).
>
> Developing a project that's research funded often forces us to categorize
>  things simply due to the
> nature of the grant application process!
>
> The people on the board here are very smart people, and I find myself hum
> bled to participate in
> an area that I know and love.
>
> Micah Zender
> micah at zender.com
>
> Zender + Associates Inc.
> Strategic Communications + Design
> zender.com
>
> University of Cincinnati
> Digital Design Professor
>
>
> >*	cognition/perception versus emotion/sensation?
> >*	mechanical versus electronic (computers)?
> >*	more passive (minimal physical activity, touch-screen computer)
> >versus more active (physical exertion, movable parts)?
> >*	short-term versus long-term?
> >*	toddlers (under 5), children (6-12), teens (13-17) or
> >adults/seniors (over 18)?
>
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