Please excuse cross-postings.

"Museums at the Crossroads" with Stephen Weil has been re-scheduled by the
Cultural Resource Management Program at the University of Victoria.  The new
dates are August 23-28, 1999. This session will bring together museum
managers and other professionals from across the country and beyond for a
six-day intensive workshop facilitated by one of the field's most visionary
members.

Description:

Many old ideas are bankrupt as  museums redefine their relationships with
communities, funders, donors, academia and one another. This intensive
workshop probes the roots of this situation and challenges you to reexamine
the fundamental purposes of museums as a basis for refining institutional
goals, structures and future directions. Stephen E. Weil draws on his
extensive distinguished background as a museum executive, writer, teacher,
thinker and consultant to facilitate your exploration of:

   *    improving peoples' lives as the core purpose of museums
   *    the fundamental role of community in defining the museum's 'bottom
line'
   *    the impacts of shifting support
   *    lessons from business and other not -for - profit organizations
   *    issues of governance
   *    leadership and management
   *    measuring impacts
   *    defining success
   *    ethics and professionalism

You should bring a minimum of three years experience in museums to this
workshop, along with a willingness to rethink some basic beliefs about their
roles and relationships.

Learning Objectives:

This unique learning opportunity will:

* Enhance your understanding of the evolution of the not-for-profit sector
over the past four decades and the implications of this evolution for
museums;
* Develop your planning, leadership, managerial, critical thinking and
visioning skills;
* Allow you to develop and apply tools for refining and redefining
institutional goals, structures and future directions.

Topics:

Getting to the Crossroads: The Museum as a Not-for-Profit Organization
* Map of organizational landscape; role of not-for-profits
* Evolution of not-for-profit from establishment to enterprise
* Museums at the crossroads: current challenges and opportunities

Choosing our Direction: Defining and Assessing Institutional Outcomes
* Establishing institutional purpose: patrons, participants, publics
* Inventory of museum outcomes; means to measure or ascertain museum success
* Professionalism: Accreditation and Certification
* Strategic Collaborations Exercise and Discussion

How Do We Get There? Potentials and Pitfalls
* Tensions between mission and market
* Behind the Scenes at Emily Carr House
* Panel Discussion: "Exhibition Planning: From Regional to Royal"

Charting the Course: Ethical Expectations/ Marketing Expectations
* Panel Discussion: "Marketing from Inside Out"

Sharing the Driver's Seat: The Evolving Governance of Not-for-Profit
Organizations
* Trusteeship: history, traditional duties, emerging duties
* The Director's role in achieving Board success

Comments from Past Participants:

"One of the best museum programs I've ever attended, and such a fine group
to be with! Stephen is terrific in the manner he organized and presented
this week.  I am truly pleased to have been a participant."

"...deep knowledge, experience, and energy of the instructor.  [The course]
has really honed and enhanced my skills."

"Well organized, stimulating topics, excellent exercise and team building,
tremendous enhancement to professional knowledge and skills."

Spaces are still available for this unique learning opportunity.
Registration is $589 (Canadian funds, credit or non-credit), and
accommodation is available at the University of Victoria campus for $38 per
night.

To Register:

To register or for more information, contact Kelly Wilhelm, Program
Coordinator at [log in to unmask] or phone (250) 721-6119.  Further
details about the University of Victoria and the Cultural Resource
Management Program are available on our web site:

http://www.uvcs.uvic.ca/crmp/

Kelly Wilhelm, Program Coordinator
Cultural Resource Management Program
Division of Continuing Studies
University of Victoria
P.O. Box 3030 STN CSC
Victoria, BC  Canada V8W 3N6

Phone: (250) 721-6119
Fax: (250) 721-8774
Email: [log in to unmask]

Visit our Web Site!  http://www.uvcs.uvic.ca/crmp/

=========================================================
Important Subscriber Information:

The Museum-L FAQ file is located at http://museums.state.nm.us/nmmnh/museum-l.html. You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] The body of the message should read "help" (without the quotes).

If you decide to leave Museum-L, please send a one line e-mail message to
[log in to unmask] The body of the message should read "Signoff
Museum-L" (without the quotes).