I think in some states you are legally required to have an "opt-in"
policy - just because you have someone's email does not mean you can
send them your newsletter or eblast.

 

In response to the original question,  you might generate some info that
lets your members know how much the organization will save in dollars if
they choose email communication - another way for them to give support
without actually opening their wallets.

 

Cindy Boyer

Director of Museums and Education

The Landmark Society of Western New York

133 S. Fitzhugh St.

Rochester NY  14608

(585) 546-7029 ext. 12

[log in to unmask]

 

The Landmark Society:  Revitalizing Yesterday, Protecting Today, and
Planning for Tomorrow

 

www.landmarksociety.org <http://www.landmarksociety.org/> 

Confessions of a Preservationist: The Landmark Society blog
<http://landmarksocietywny.blogspot.com/>  

Facebook <http://www.facebook.com/group.php?gid=12149056258>  / MySpace
<http://www.myspace.com/landmarksociety> 

 

From: Museum discussion list [mailto:[log in to unmask]] On
Behalf Of Julia Moore
Sent: Monday, January 19, 2009 2:10 PM
To: [log in to unmask]
Subject: Re: [MUSEUM-L] Email request language

 

I would suggest an "opt-in" email policy.  Even though a member might
have an email address, for their own reasons they may prefer to receive
hard copy notifications.  With member tracking software it is easy to
craft email vs snailmail lists.

 

As for language, you should look at banks and other service providers
(like cell phone companies) who encourage their customers to accept all
communications via email.  Their language tends to be very respectful.

 

Best,

 

Julia Muney Moore

Public Art Administrator

Blackburn Architects, Indianapolis, IN

(317) 875-5500 x219

mobile (317) 460-0596

 

 

From: Museum discussion list [mailto:[log in to unmask]] On
Behalf Of Andrew Alvarez
Sent: Friday, January 16, 2009 6:31 PM
To: [log in to unmask]
Subject: Re: [MUSEUM-L] Email request language

 

I would be interested to hear other's responses to this. While we have
not made any specific request such as yours, we do encourage patrons and
members to provide an email address, and we tell them that, while we
will not exchange this with any other organisation, we do send out
several key communications in this way. In effect, while we still do
"snail-mail", some communications are e-mail only, and members without
email are going to miss out on these. 

 

What I would be interested in is: how will you handle those members who
do not have email? Our communications are either snail-mail or e-mail -
we don't taylor to suit the member's preference, sending emails to some
and letters to others. And will you be using email to generate renewal
reminders?

 

Many thanks

Andrew Alvarez

 

On 1/16/09, Kristin Martin <[log in to unmask]> wrote: 

I work in development/membership and we are trying to encourage our
donors and members to receive communications from us via email rather
than regular post. Does any one have some respectful language that they
can share? I am looking for examples like this:

 

"In the interest of conserving precious resources, please consider
receiving communications from us via email. The format allows us to
share upcoming events and express our appreciation and gratitude to our
donors [members], while conserving paper and limiting printing and
mailing costs" 

 

Any input is appreciated! 

 

Thanks,

 

Kristin Martin

 


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