Jackie,

I suppose that depends on your "public".

Typically our annual Day of the Dead celebration takes
place in the museum, last November we did the program
at a neighborhood Latino center, primarily for
children and young adults. We found that our core
museum audience did not attend.  This could be because
they were unfamiliar with the other org. and the
neighborhood.  It could also be that there is the
belief by this core museum audience that this is a
rough neighborhood.

On the other hand, we do after-school programming
outside of the museum that is quite successful.  If it
was in the museum, we would totally lose this audience
as these are children that walk to the neighborhood
center or the bus drops them off.  On occasion, we
will even go into the schools to provide after-school
programming.  It is an immediate and built-in
audience.

I think you need to consider what you are trying to
accomplish, who you are trying to serve and how they
will respond based on the location.  Do they have
transportation, do you need the museum facility or can
you take materials outside to another location?  The
great thing about doing outreach outside the museum
walls is that, hopefully, you will reach a group of
people that might not be inclined to visit a museum.
So consider the goal of your program and that should
lead you to an answer of what will be successful.  How
is success measured anyway?  Is it the number of
people you serve or what you accomplish?

Amy Kleinert

Amy Kleinert
--- Jackie Ripperger <[log in to unmask]> wrote:
> Some museum outreach programs are conducted both
> in-house and out in the
> community.  I was wondering if anyone had any input
> on which has received
> better response from the public.
> Thank you for your time and advice.
>


=====
Life beats down and crushes the soul and art reminds you that you have one.
-- Stella Adler

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