That's a wonderful question!!!!!

The Public Relations Society of America (PRSA) has such a code that could be
applied to museums but naturally it allows for a great deal of latitude in
the flackery business.   There is also a code followed by professional
fundraisers put out by their national organization, but it also allows for
considerable latitude.  There may be one from the American Marketing Assn.
In all cases, they are unenforceable and recognize, I believe, that the job
of promoting and selling a corporation, product, institution, what have you,
is defined by top management to suit the needs of its specific organization.

Perhaps the Council for the Advancement and Support of Education (CASE) in
Washington has one that "fits" colleges and universities.
-----Original Message-----
From: Peter B. Tirrell <[log in to unmask]>
Newsgroups: bit.listserv.museum-l
To: [log in to unmask] <[log in to unmask]>
Date: Wednesday, March 18, 1998 12:24 PM
Subject: Code of Ethics


>Colleagues - Has anyone developed a code of ethics that discusses
>marketing and development?  If so, please respond.  Thank you.
>
>Peter B. Tirrell, Associate Director
>Oklahoma Museum of Natural History
>The University of Oklahoma
>1335 Asp Avenue
>Norman, Oklahoma   73019-6071
>tel:  (405) 325-1009
>Fax:  (405) 325-7699
>OMNH web page: http://www.omnh.ou.edu/
>also:  president, Association of College and University
>Museums and Galleries(ACUMG) www.omnh.ou.edu/acumg/