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Charlotte,

Post regularly.  A dormant Facebook page gets no traffic.
Post lots of pictures.  People are particularly interested in "behind the scenes" activities.  Conservation work, exhibit prep.  It maybe hum drum to museum people but there is a glamour to it that outsiders find interesting.
Respond to comments.  Being engaged attracts people.
Thank fans at milestones.  Reach a round number make a big deal and thank everyone for getting you there.
Post events to let people know they are coming and post pictures afterward.  Put the Facebook logo on all of your literature and as visitors enter and leave the building.  Smartphone users might like you as they enter or leave.

Those are all of the ones I can think of at the moment.  This is also a topic on LinkedIn.  Check out the discussion there as well.

Brian

Brian Rayca
Museum Technician
West Point Museum
845-938-7042


-----Original Message-----
From: Museum discussion list [mailto:[log in to unmask]] On Behalf Of Charlotte Reineck
Sent: Monday, February 28, 2011 12:34 PM
To: [log in to unmask]
Subject: [MUSEUM-L] Facebook "Likes"

Hi, Listers--

Anyone have advice on how to obtain Facebook "Likes" for our small, local museum's Facebook page? We're not interested in pursuing advertising through FB, but we would certainly like to increase our FB and website traffic and visibility.

Here's our website:
http://www.haymarketmuseum.org/

Here's our Facebook page:
http://www.facebook.com/pages/Haymarket-Museum/171551349533355

Your ideas are most welcome. Thanks very much.

Charlotte Reineck
Alexandria, Virginia




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Classification: UNCLASSIFIED
Caveats: FOUO

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