Membership vs. Annual Appeal QuestionA member of the development dept. at a small art museum where I was director of education had a great expression:  "Your membership (with it's discounts, perks and advantages) is your gift to yourself; your donation to the annual fund is your gift to the museum."

I expect (and I am not a professional in development) that membership comes first, but it is important to develop a long view and move members into the category of "donors," no matter how modest that donation may be.

Ellen B. Cutler
LNB Associates: Writing, Editing and Research Services
Aberdeen, MD  21001




=========================================================
Important Subscriber Information:

The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes).

If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).