Do you know how to match your museumıs mission and goals to the appropriate
online metrics, including social media? The next MCN Pro workshop is
designed to help you turn numbers into a story that means something for your
organization. This is not your typical run of the mill webinar...Thanks to
three willing museum participants, weıll be showing live data analysis to
help you better understand available tools and work on refining your
measurement approach. I hope youıll join us.
Social Media Engagement: Defining & Measuring Success
Start time: Wednesday, May 8, 11:30 am - 2:00 pm EDT
Cost: $65 for individuals (see website for group and student rates)
http://mcnpro.org/sessions/workshop-3/
Museums have been actively using social media for years now, yet we continue
to struggle with how to measure and articulate success. While numbers like
fans and followers are readily available and easiest to report, they reveal
little about levels of engagement or how social outreach provides value to
the organization and helps to achieve its mission. This workshop will
explore the basics of measuring digital engagement, going beyond the numbers
and exploring how we can develop more meaningful, goal-oriented measures of
engagement, conversation, and learning as an integrated part of your
organizationıs overall digital outreach. How can we learn what truly
resonates with online audiences and build upon our successes? How should
social engagement be represented along side web and mobile in your digital
outreach metrics mix? Workshop panelists will discuss defining goals, tying
them to your institutionıs mission, identifying what to measure and how, and
communicating success to leadership. A combination of metrics and evaluation
tools will be discussed, the challenges associated with interpreting social
analytics and producing reports, and how museums are gradually working
toward making social success a regular (and less daunting) part of their
museumıs reporting activities.
Host:
* Victoria Portway , MCN Board Member and Head of Web & New Media,
Smithsonian National Air and Space Museum
Moderator:
* Dana Allen-Greil, Education Technologist, National Gallery of Art
Presenters:
* Jane Finnis, Chief Executive, Culture24
* Sebastian Chan, Digital & Emerging Media, Smithsonian Cooper-Hewitt
National Design Museum
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