Hi all

I need some suggestions for consultants with a combination of skills

- membership analysis and planning

- segmentation

- digital media

 

Ultimately we want to understand our membership better in terms of usage
patterns rather than on the usual demographic/psychographic values.  We
have two databases, Raiser's Edge with the usual demographic materials
and giving records AND Convio with responses to our e-path
relationship-building and their web and program usage.  We're thinking
there is a custom segmentation lurking in there that may be able to
guide us in developing the relationships further, but we need help in
developing it.

 

Does anyone have suggestions/recommendations?

 

Thanks

 

 

Linda Wilson 
Director, Audience Research and Evaluation 
John G. Shedd Aquarium 
1200 S. Lake Shore Drive 
Chicago, IL 60605 
[log in to unmask] 
PH (312) 692 3261 
FAX (312) 939-8677 

Knowledge of the system we deal with is always incomplete. Surprise is
inevitable. 

Not only is the science incomplete, the system itself is a moving
target.
                                       - C. S. Holling (1973)

 


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