*New Publication: Alive To Change - Successful Retailing in Museums*

Leading museum retail professionals from the UK and the USA share the
secrets of their success in a highly practical series of essays in this new
book. The authors are running some of the world's most successful,
attractive and profitable museum shops.

Alive To Change - Successful Retailing in Museums provides a wealth of
inspirational new ideas for ways cultural organisations can boost their
retail income - as well as contributing to the organisation's aims and
aspirations.

The topics covered include:
• how to increase visitor spend
• effective merchandising
• ethical and sustainable retailing
• online retailing
• how to survive in difficult times
• building your brand
• trends for the future of museum retailing.

Contributors include:
• Gregory Krum, Cooper-Hewitt Design Museum
• Louisa Adkins, Compton Verney
• Michael Whitworth, Manchester Museum
• Michael Walton, London Transport Museum
• Jeremy Ensor, Natural History Museum
• Nuala McGourty, Royal Collection Enterprises
• Aundrea Hollington, Historic Scotland
• Adam Thow, South Bank Centre
• Ian Betterton, Dulwich Art Gallery
• Kate Bull, CTWB
• Simon Cronshaw, CultureLabel
• Caroline Brown, National Maritime Museum

Successful Museum Retailing is now available to order at the special
pre-publication rate of £16.45 (shipping free), saving 25% on the published
price. Orders may be placed online at www.museumsetc.com/?p=127

We're currently planning another title on museum retailing - so if you or a
colleague are interested in sharing your experience by contributing an
essay, please let us know and we'll be happy to send you more information.

Publication Information
Title: Alive To Change: Successful Retailing in Museums
ISBN: 978-0-9561943-3-6
Binding: Paperback
Pages: 168
Published by: MuseumsEtc
Official price: £21.95 (incl £5 shipping)
Publication Date: 16 November 2009

MuseumsEtc Ltd | 8 Albany Street | Edinburgh EH1 3QB | T: +44 (0)845 299
7607

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