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CALIFORNIA ASSOCIATION OF MUSEUMS’ ANNUAL CONFERENCE
Creativity: Using Change to Energize Your Museum
Los Angeles, California
July 16-18, 2003
 
 
Plan to attend the California Association of Museums’ (CAM) Annual
Conference Creativity: Using Change to Energize Your Museum.
 
Join museum professionals from across California in Los Angeles July
16-18, 2003.  The conference has been designed to provide all
participants with the opportunity to encounter and explore timely and
important issues facing museums in California and to meet and interact
with colleagues from throughout the west.
 
We are all feeling the crunch!  The slumping economy has affected
museums across the state.  In the midst of this, museums have suffered
staff reductions, reduced sales and admissions, and reduced funding from
the private and public funding streams.  The good news is that arts and
culture in California remain an economic engine providing $16.75 billion
annual revenue for the state and more than 400,000 jobs.  That museums
have survived and some even flourished in this changing environment says
a lot about their relevancy to the communities they serve.  However, the
broadening social mission of museums, especially in difficult economic
times, can be quite daunting at times, often leaving institutions
scrambling to respond to the greater needs of community.  
This year’s conference will take account of the complex environment in
which museum professionals and their institutions find themselves and
will offer new ideas to energize them in the midst of change.  We will
explore innovative ways to increase revenue, alternative marketing
techniques, unique partnerships and collaborations, as well as the
timeless topics of managing collections and museum administration, among
others.  Sessions will address a variety of issues pertinent to museums
today – large or small, urban or rural, old or new.  Our two general
conference days will be interspersed with moments of inspiration and
relaxation including an on-site yoga class and early morning walking
tour of historic downtown Glendale.
Our key note speaker will be guerilla poster artist Robbie Conal, who
has been pasting his sardonic political posters on the sides of
buildings and bus shelters for about two decades.  Parodies of
presidents, TV anchors, and a variety of politicians are his subjects.
Conal travels the country at least twice a year and hooks up with local
volunteers to canvas urban environments.  Conal lives in Los Angeles
with his wife, graphic designer Deborah Ross.  Their company, Robbie
Conal’s Art Attack, produces posters, T-shirts, and coffee mugs in
collaboration with community action groups around the country in order
to propagate political art in response to social injustice.  
 
Los Angeles is truly a city rich with museums.  At this conference, with
the support of the City of Glendale Arts and Culture Commission, we will
visit a variety of sites across the city and surrounding area.  Outings
include a Sizzling Summer Nite (dinner and dancing) at the Autry Museum
of Western Heritage, and a “wild” closing reception at the Los Angeles
zoo – families welcome!
 
Sessions include:
*      Pasadena: City of Learning,  Community of Leaders
*      Digging for Gold: The Importance of Donor Research
*      Taking Charge of Your Graphics
*      Making It Useful: Improving Web-based Resources for Our Audiences
*      Building Communities to Achieve Marketing, Programming and
Fundraising Goals
*      Surviving Budget Tightening: Lessons of Small Museums in
Developing Quality Exhibitions and Programs
*      Storytelling in Museums: Back to Fundamentals
*      The State of Museum Funding: A Report from the Field
*      Exhibits on a Shoestring: Advice from the Trenches
*      Creating an E-store: Changing the Way Museum Stores Operate
*      Leveraging Change Through Partnerships and Collaborations: Los
Angeles County Regional Blueprint for Arts Education
*      Creating Community Connections
*      How to Insure Your Historical Property
*      Hot Topics in Educational Programming for Families
*      Engaging Youth: Three Perspectives on Building and Sustaining
Teen-Focused Museum/Community Partnerships
*      California Legislative Update: Winning State Support for Museums
*      Keep It Going: Successful Outreach Programs
*      The Win-Win Partnership: Collaborating with Your Local Library
*      Strategies for Stretching: Making the Most of What You Have,
Making Changes from Within
*      After School Enrichment: The Museum Youth Initiative
*      Using Other People’s Money to Promote Your Museum OR How to
Double Your Marketing Budget!
*      Sustainable Design: It Makes Good Sense
*      Making it Work: On-site Museum Education Programs
*       
 

Pre-conference Workshops (July 16):

 
*      Preparing Documentary Collections: Emergency Preparedness,
Response and Recovery
*      Evaluation as a Survival Strategy
 
 
For more information or to register for the CAM conference, contact the
CAM office at 714/542-2611 or visit the CAM web site at
www.calmuseums.org.
 
 
 

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