A couple of quick comments on the issue of feasibility studies for
capital campaigns, especially about separating the issue of the
feasibility study from the issue of using an outside consultant.

The feasibility study tests the likelihood for success for a capital
campaign by evaluating the organization's readiness (strategic plan in
place, good case materials for the campaign, internal support from major
constituencies, etc.) and the receptivity of the donor community.  It is
not a fool-proof process because the outcome of the study is only as good
as the individual conducting it, and the willingness of those involved
(staff, trustees, donors) to speak honestly.  Also, the outcome of a
feasibility study may be modification of a goal rather than a simple yes
or no.

Many people use outside consultants for the feasibility study because
they haven't done one before, or because they don't have the time,
because they don't feel objective enough, or because they think donors
will be more open with an outside consultant.  But, if you think that a
fundraising consultant is not a good idea for your institution, don't
throw the baby out with the bathwater.  You should still do a staff-led
feasibility study before starting a campaign.  The study will teach you a
great deal before you actually launch your campaign efforts.

Also, any feasibility study is likely to identify organizational
weaknesses.  These aren't necessarily reasons not to launch a campaign.
I don't know of any capital campaign where 100% of the conditions are
perfect in advance of the effort.  Instead, the study will help you know
about these in advance so that you can be prepared for problems if/when
they arise.  On occasion, they may also help you to see that a campaign
should be delayed until the conditions can be addressed.

--
Richard M. Chute
Director of Development
Rancho Santa Ana Botanic Garden
1500 N. College Avenue                          Phone:  (909) 625-8767
Claremont, CA  91711                            FAX:    (909) 626-7670
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