A couple of quick comments on the issue of feasibility studies for capital campaigns, especially about separating the issue of the feasibility study from the issue of using an outside consultant. The feasibility study tests the likelihood for success for a capital campaign by evaluating the organization's readiness (strategic plan in place, good case materials for the campaign, internal support from major constituencies, etc.) and the receptivity of the donor community. It is not a fool-proof process because the outcome of the study is only as good as the individual conducting it, and the willingness of those involved (staff, trustees, donors) to speak honestly. Also, the outcome of a feasibility study may be modification of a goal rather than a simple yes or no. Many people use outside consultants for the feasibility study because they haven't done one before, or because they don't have the time, because they don't feel objective enough, or because they think donors will be more open with an outside consultant. But, if you think that a fundraising consultant is not a good idea for your institution, don't throw the baby out with the bathwater. You should still do a staff-led feasibility study before starting a campaign. The study will teach you a great deal before you actually launch your campaign efforts. Also, any feasibility study is likely to identify organizational weaknesses. These aren't necessarily reasons not to launch a campaign. I don't know of any capital campaign where 100% of the conditions are perfect in advance of the effort. Instead, the study will help you know about these in advance so that you can be prepared for problems if/when they arise. On occasion, they may also help you to see that a campaign should be delayed until the conditions can be addressed. -- Richard M. Chute Director of Development Rancho Santa Ana Botanic Garden 1500 N. College Avenue Phone: (909) 625-8767 Claremont, CA 91711 FAX: (909) 626-7670 [log in to unmask] http://cgsweb.cgs.edu/inst/rsa/