Apologies for cross-postings.
Please distribute this call to anyone who could be interested.

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3rd International Workshop on
Personalized Access To Cultural Heritage (PATCH 2011)

in conjunction with IUI 2011

February 13, 2011
Palo Alto, CA, USA

http://www.cs.vu.nl/~laroyo/PATCH2011.html

We want your DEMO or POSTER!

Are you working on a museum guide, or online access to your cultural
heritage collection, or on an interesting interactive application for the
visitors or professionals of your organization?

Then, you can still submit here  <mailto:[log in to unmask]>  the
description of your demo or poster until  December 12, 2010
<milto:[log in to unmask]>

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The rapid development of information technologies and the Internet has
enabled cultural heritage and public organizations to provide access to
their collections not only through physical displays but also online, and
attract even wider audiences than those that visit the physical museums.
Additionally, various trends on Web 2.0 allow for users not only to be
passive consumers, but also active participants.

Personalization capitalizes on a user-centered intelligent interactive
information exchange between museum websites or museum guide systems and
visitors. The museum monologue turns into a dialog, and personalization
enables a new communication strategy based on a continuous process of
interaction, collaboration, learning and adaptation between the museum and
its visitors. Personalization could improve the interaction and experience
of visitors on museum websites and with museum guide systems by supporting
visitors' navigation and assisting them in quickly finding an appropriate
starting point, and in discovering new relevant information.

This workshop will focus on the specific challenges for personalization in
the cultural heritage setting from the point of view of user interaction and
visitor experience. It will investigate how the user interface - the contact
point of visitors and systems - can become more intelligent by means of
personalization. Overall, the workshop will aim at attracting presentations
of novel ideas for addressing these challenges and the current state of the
art in this field.

Follow latest news on twitter: #patch2011 and #iui2011


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